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ServiceNow ($NOW) Insider Trading & Smart Money Activity

ServiceNow, Inc. · Software - Application · Latest filing Oct 16, 2026

ServiceNow, Inc. ($NOW) has 4 congress trades, 13 13F position changes and 15 analyst ratings on file.

Insider buyers (12 mo)
0
Insider sellers (12 mo)
0
Net insider $ (12 mo)
$0
Congress trades (12 mo)
3
13F moves on file
13
Analyst ratings on file
15

NOW insider buying and selling by quarter

QuarterInsider buysInsider salesCongress buys / sales13F added / cut
Q1 2026 0 0 0 / 1 0 / 0
Q2 2026 0 0 0 / 0 3 / 1
Q3 2026 0 0 0 / 0 0 / 0
Q4 2026 0 0 0 / 0 5 / 4

Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.

All NOW insider, congress, 13F and analyst activity

DateSourceWhoActionSharesValue / amount ΔOwn1W1M6MFilingStory
Analyst Piper Sandler Reiterates to Overweight PT $175 Read
13F Cache Advisors Reduced -13.36K sh $2.14M —
13F ASR Vermogensbeheer N.V. Added +68.39K sh $48.13M —
13F AlphaStar Capital Management Reduced -9.02K sh $1.29M —
Analyst TD Cowen Reiterates to Buy PT $165 Read
Analyst Mizuho Reiterates to Outperform PT $170 Read
13F Resonant Capital Advisors Added +13.72K sh $2.48M —
13F HCR Wealth Advisors New +1.58K sh $212.14K —
13F Patriot Financial Group Insurance Agency Reduced -6.71K sh $330.33K —
13F Moody Lynn Lieberson & Walker New +34.32K sh $4.60M Read
13F Mather Group Added +24.05K sh $8.31M —
13F Focus Financial Network Reduced -18.24K sh $3.40M —
Analyst Citigroup Reiterates to Buy PT $170 Read
Analyst Wells Fargo Reiterates to Overweight PT $190 Read
Analyst Oppenheimer Reiterates to Outperform PT $165 Read
Analyst Evercore ISI Group Reiterates to Outperform PT $175 Read
Analyst Barclays Reiterates to Overweight PT $160 Read
Analyst RBC Capital Reiterates to Outperform PT $176 Read
Analyst BTIG Reiterates to Buy PT $170 Read
Analyst Argus Research Reiterates to Buy PT $170 +1.5% —
Analyst Stifel Reiterates to Buy PT $160 +0.5% —
Analyst Cantor Fitzgerald Reiterates to Overweight PT $174 -4.5% —
Analyst Guggenheim Raises to buy PT $125 +1.9%+5.1% Read
Analyst Benchmark Reiterates to buy PT $130 -10.7%+0.6% Read
13F Tiger Global Management Reduced -626.89K sh $146.81M +7.4%+9.6% —
13F Polen Capital Management Added +1.59M sh $711.50M +10.2%+15.1% —
13F William Blair Investment Management Added +222.83K sh $232.12M +4.3%+25.2% —
13F Candriam S.C.A. Added +306.02K sh $113.88M +6.0%+53.8% —
Congress Alan Armstrong Sale $15,001 - $50,000 +3.0%-9.0%+36.4% —
Congress Julie Johnson Sale $1,001 - $15,000 —
Congress Julie Johnson Purchase $1,001 - $15,000 —
Congress Michael A. Rulli Sale $1,001 - $15,000 —

1W / 1M / 6M = how NOW moved from the trade or filing date.

Members of Congress trading NOW

Institutions moving NOW (13F)

Analyst ratings on NOW

DateFirmActionRatingPrice target1W1M6MStory
Piper Sandler Reiterates Overweight $140 → $175 Read
TD Cowen Reiterates Buy $140 → $165 Read
Mizuho Reiterates Outperform $140 → $170 Read
Citigroup Reiterates Buy $154 → $170 Read
Wells Fargo Reiterates Overweight $175 → $190 Read
Oppenheimer Reiterates Outperform $140 → $165 Read
Evercore ISI Group Reiterates Outperform $160 → $175 Read
Barclays Reiterates Overweight $134 → $160 Read
RBC Capital Reiterates Outperform $130 → $176 Read
BTIG Reiterates Buy $170 Read

Frequently asked questions

Which members of Congress traded NOW?

4 disclosed trades by Julie Johnson, Alan Armstrong and Michael A. Rulli. The latest was on Mar 27, 2026.

Which institutions changed their NOW positions?

Recent 13F filers moving the stock include Cache Advisors, ASR Vermogensbeheer N.V., AlphaStar Capital Management, Resonant Capital Advisors and HCR Wealth Advisors.

Other software - application stocks

All stocks Insider cluster buys Top insider purchases Congress 13F institutions

Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.

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