Wells Fargo Raises ServiceNow (NOW) Price Target to $190

Wells Fargo has reiterated its Overweight rating on ServiceNow, Inc., setting a new price target of $190, a 35.32% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 1:59 PM EDT

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Wells Fargo raised its price target on ServiceNow, Inc. ($NOW) to $190 from $175 on October 13, 2026, and rates the stock "Overweight".

Since the rating, $NOW is up 2.4% to date (from the $138.61 close on Oct 13, 2026).

NOW ServiceNow, Inc.

$141.97 -3.72% year to date

Daily close · Oct 16, 2026

Key Points

On October 13, 2026, Wells Fargo reaffirmed its Overweight rating on ServiceNow, Inc. with a new price target of $190, up from $175.
Wells Fargo's $190 price target implies 35.32% upside from ServiceNow, Inc.'s ($NOW) current $140.41 share price.
ServiceNow shares recently traded around $140.41, which is 5% above its 50-day moving average and 22% above its 200-day average.
The company has a trailing twelve-month revenue of about $14.7 billion, reflecting a 24% year-over-year growth.

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Wells Fargo has reiterated its Overweight rating on ServiceNow, Inc. (NYSE: NOW) on October 13, 2026, increasing its price target from $175 to $190. This reflects confidence in the company's growth potential following its recent financial performance.

Wells Fargo's Call on ServiceNow

Wells Fargo maintained its Overweight rating for ServiceNow, raising the price target to $190 from a prior target of $175. This move indicates the firm's belief in the company's ability to perform well in the future, especially given its recent results.

Other Institutional Activity in ServiceNow

Several other institutional investors have also adjusted their positions in ServiceNow recently. Blackrock Inc. reduced its holdings by 1,443,011 shares, ending with 96,057,763 shares worth approximately $13.6 billion. Vanguard Capital Management LLC also trimmed its stake, selling 625,391 shares for a total of 67,351,838 shares valued at about $9.6 billion. Meanwhile, State Street Corporation increased its holdings by 980,380 shares, bringing its total to 49,038,218 shares worth around $6.96 billion. Morgan Stanley raised its position by 3,282,760 shares, totaling 26,630,984 shares valued at $3.78 billion.

ServiceNow, Inc. Stock Up 0.3%

ServiceNow shares recently traded around $140.41, which is above its 50-day moving average by 5% and its 200-day average by 22%. However, the stock is still 27.2% below its 52-week high of $192.97. The current trading level suggests a potential opportunity, as it is significantly above its 52-week low of $81.24.

12-month forecast

$NOW price target

ServiceNow, Inc. daily closes and this analyst's $190 target. Not advice.

Recent Earnings

ServiceNow reported trailing twelve-month revenue of approximately $14.73 billion, reflecting a robust year-over-year growth rate of 24%. Its earnings per share for the same period stood at $1.72. The next earnings report is expected on October 28, 2026, which will provide further insights into the company's performance.

Insider Buying and Selling at ServiceNow, Inc.

Recent insider transactions show that Director Paul Edward Chamberlain sold 1,500 shares at an average price of $125.60 for a total value of $188,400 on August 13, 2026. He also sold 2,700 shares at $135.50, totaling $365,851 on August 27, 2026. Officer Jacqueline P Canney sold 7,847 shares at $138.00 for $1,082,886 on August 28, 2026, while Officer Paul G. Fipps sold 2,034 shares at $147.87, amounting to $300,777 on August 31, 2026.

Analysts Set New Price Targets

On October 13, 2026, Evercore ISI Group maintained its Outperform rating with a price target of $175, up from $160. Barclays also maintained its Overweight rating, increasing its target to $160 from $134. Citigroup followed suit on October 14, maintaining a Buy rating with a new target of $170, up from $154. The average price target among analysts is now $151.47, with 46 opinions contributing to the consensus of a strong buy recommendation.

About ServiceNow

ServiceNow, Inc. provides cloud-based solutions for digital workflows across various sectors, including IT service management, asset management, and customer service management. Founded in Santa Clara, California, the company serves clients globally, helping them streamline operations and improve efficiency.

Bottom Line

Investors should keep an eye on ServiceNow's upcoming earnings report on October 28, 2026, for more insights into its financial health. The recent analyst activity, particularly from Wells Fargo, suggests ongoing confidence in the company's growth prospects.