RBC Capital Raises ServiceNow (NOW) Price Target to $176

RBC Capital has reaffirmed its Outperform rating on ServiceNow, raising its price target to $176.00, a 25.35% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 1:59 PM EDT

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RBC Capital raised its price target on ServiceNow, Inc. ($NOW) to $176 from $130 on October 12, 2026, and rates the stock "Outperform".

Since the rating, $NOW is up 1.2% to date (from the $140.32 close on Oct 12, 2026).

NOW ServiceNow, Inc.

$141.97 -3.72% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, RBC Capital reiterated its Outperform rating on ServiceNow, Inc. with a new price target of $176.00, up from $130.00.
RBC Capital's $176 price target implies 25.35% upside from ServiceNow, Inc.'s ($NOW) current $140.41 share price.
ServiceNow shares closed recently at $140.41, which is about 20.2% below the new analyst target.
The company is set to report earnings on October 28, 2026, with a trailing revenue of $14.73 billion and a net margin of 11.3%.

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RBC Capital has reiterated its Outperform rating on ServiceNow, Inc. (NYSE: NOW) as of October 12, 2026. The firm raised its price target to $176.00 from a previous target of $130.00, reflecting a notable shift in their outlook for the company.

Other Institutional Activity in ServiceNow

Several institutional investors have adjusted their positions in ServiceNow recently. Blackrock Inc. trimmed its stake by 1,443,011 shares, holding 96,057,763 shares valued at approximately $13.64 billion. Vanguard Capital Management LLC also reduced its holdings by 625,391 shares, ending with 67,351,838 shares worth about $9.56 billion. In contrast, Morgan Stanley increased its position by 3,282,760 shares, totaling 26,630,984 shares valued at around $3.78 billion.

ServiceNow, Inc. Stock Up 0.3%

ServiceNow shares recently traded at $140.41, which is above its 50-day moving average of $133.73 by about 5%. The stock is also 22% above its 200-day moving average of $115.13. However, it remains about 27.2% below its 52-week high of $192.97, indicating some room for growth according to analyst expectations.

12-month forecast

$NOW price target

ServiceNow, Inc. daily closes and this analyst's $176 target. Not advice.

Recent Earnings

ServiceNow reported trailing twelve-month revenue of $14.73 billion, reflecting a year-over-year growth of 24%. The earnings per share (EPS) for the same period stands at $1.72, with a net margin of 11.3%. The next earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Insider trading activity shows that Paul Edward Chamberlain, a Director, sold 1,500 shares at an average price of $125.60 on August 13, 2026, totaling $188,400. He also sold 2,700 shares at $135.50 on August 27, 2026, valued at $365,851. Jacqueline P. Canney, an Officer, sold 7,847 shares at $138.00 on August 28, 2026, for $1,082,886. Additionally, Paul G. Fipps, another Officer, sold 2,034 shares at $147.87 on August 31, 2026, totaling $300,777.

Analysts Set New Price Targets

Following RBC Capital's update, several other firms also maintained their ratings on ServiceNow. On October 13, 2026, Evercore ISI Group maintained an Outperform rating with a target of $175.00, up from $160.00. Barclays and Wells Fargo also upheld their ratings, with targets of $160.00 and $190.00, respectively. Citigroup set a target of $170.00 on October 14, 2026, maintaining a Buy rating.

About ServiceNow

ServiceNow, Inc. is a technology company headquartered in Santa Clara, California. It provides cloud-based solutions for digital workflows across various sectors, including asset management and IT service management. The recent rating change from RBC Capital highlights its strong market position and growth potential in the software industry.

Bottom Line

Investors should keep an eye on ServiceNow as it approaches its next earnings report on October 28, 2026. The analyst community remains bullish, with multiple firms maintaining high price targets, suggesting optimism about the company’s future performance.