Piper Sandler Raises ServiceNow (NOW) Price Target to $175

Piper Sandler keeps its Overweight rating on ServiceNow with a price target of $175 as the stock trades at $141, a 23.28% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 11:15 AM EDT · Updated Oct 16, 2026, 8:15 PM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Piper Sandler raised its price target on ServiceNow, Inc. ($NOW) to $175 from $140 on October 16, 2026, and rates the stock "Overweight".

NOW ServiceNow, Inc.

$141.97 -3.72% year to date

Daily close · Oct 16, 2026

Key Points

Piper Sandler reiterated its Overweight rating on ServiceNow, Inc. (NYSE: NOW) with a new price target of $175 on October 16, 2026.
Piper Sandler's $175 price target implies 23.28% upside from ServiceNow, Inc.'s ($NOW) current $141.95 share price.
The stock recently traded around $141, which is below the analyst's target by 19.4% and also below its 52-week high by 26.9%.
ServiceNow has shown a revenue growth of 24% year-over-year, with trailing twelve-month revenue of approximately $14.73 billion.

Get $NOW trade alerts by text

We text you when insiders, Congress or big funds trade $NOW. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated ServiceNow, Inc. alert may contain errors. Disclosures

Piper Sandler reiterated its Overweight rating on ServiceNow, Inc. (NYSE: NOW) on October 16, 2026, setting a new price target of $175, up from $140. The stock recently traded around $141, which is below the target by 19.4%.

Analyst rating track record

Piper Sandler vs. the S&P 500

YTD return +4.95% hypothetical

All-time return +4.95% S&P 500 +4.74%

vs. S&P 500 +0.21% ahead of the index

Hypothetical returns from Piper Sandler's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in ServiceNow

Several other institutional investors have adjusted their positions in ServiceNow recently. Morgan Stanley increased its holdings by 3,282,760 shares, bringing its total to 26,630,984 shares worth about $3.78 billion. Meanwhile, State Street Corporation grew its stake by 980,380 shares, ending with 49,038,218 shares valued at approximately $6.96 billion. In contrast, Blackrock Inc. reduced its holdings by 1,443,011 shares, resulting in 96,057,763 shares worth about $13.64 billion.

ServiceNow, Inc. Stock Up 1.4%

The stock is currently above its 50-day moving average by 5.4% and above its 200-day average by 22.5%. However, it is below its 52-week high by 26.9%. This positioning may suggest that the stock has room for growth if it aligns with the new price target set by Piper Sandler.

12-month forecast

$NOW price target

ServiceNow, Inc. daily closes and this analyst's $175 target. Not advice.

Recent Earnings

ServiceNow reported trailing twelve-month revenue of approximately $14.73 billion, with an earnings per share (EPS) of $1.72. The company has shown a revenue growth of 24% year-over-year. The next earnings report is expected on October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Insider transactions at ServiceNow show that Director Paul Edward Chamberlain sold 1,500 shares at an average price of $125.60 on August 13, 2026, totaling around $188,400. He also sold 2,700 shares at an average price of $135.50 on August 27, 2026, worth about $365,851. Officer Jacqueline P. Canney sold 7,847 shares at an average price of $138.00 on August 28, 2026, for a total of $1,082,886. Additionally, Officer Paul G. Fipps sold 2,034 shares at an average price of $147.87 on August 31, 2026, totaling $300,777.

Analysts Set New Price Targets

On October 16, 2026, Piper Sandler maintained its Overweight rating on ServiceNow with a new price target of $175, up from $140. Other firms also maintained their ratings, with Citigroup setting a target of $170, Mizuho at $170, and TD Cowen at $165. The consensus among analysts is a strong buy, with a mean price target of $151.47 based on 46 opinions.

About ServiceNow

ServiceNow, Inc. provides cloud-based solutions for digital workflows across various sectors, including asset management and IT service management. Headquartered in Santa Clara, CA, the company aims to streamline operations for businesses globally.

Bottom Line

Investors should monitor ServiceNow's upcoming earnings report on October 28, 2026, as well as any further analyst ratings and adjustments to targets from Piper Sandler and others.