Citigroup Raises ServiceNow (NOW) Price Target to $170

Citigroup has reaffirmed its Buy rating on ServiceNow and raised its price target to $170, a 20.57% upside from the current price.

By EarningsIQ Research Desk · Published Oct 15, 2026, 9:18 PM EDT · Updated Oct 16, 2026, 2:15 PM EDT

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Citigroup raised its price target on ServiceNow, Inc. ($NOW) to $170 from $154 on October 14, 2026, and rates the stock "Buy".

Since the rating, $NOW is up 1.4% to date (from the $139.98 close on Oct 14, 2026).

NOW ServiceNow, Inc.

$141.97 -3.72% year to date

Daily close · Oct 16, 2026

Key Points

On October 14, 2026, Citigroup reiterated its Buy rating on ServiceNow, Inc. (NYSE: NOW) and increased the price target from $154 to $170.
Citigroup's $170 price target implies 20.57% upside from ServiceNow, Inc.'s ($NOW) current $141 share price.
Recently, ServiceNow shares traded around $141, which is below the new target by about 17.1%.
The company has a market cap of approximately $153.6 billion and a P/E ratio of about 86.4.

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Citigroup has reiterated its Buy rating on ServiceNow, Inc. on October 14, 2026, and raised its price target from $154 to $170. This decision comes as the company's shares were recently priced at $141, indicating a gap of about 17.1% below the new target.

Citigroup's Call on ServiceNow

Citigroup's updated target reflects its continued confidence in ServiceNow's growth potential in the software application sector. The firm maintains a positive outlook, suggesting that the stock may still offer value at its current price.

Other Institutional Activity in ServiceNow

Several other institutional investors have made adjustments to their positions in ServiceNow. Morgan Stanley added 3,282,760 shares, bringing its total to about 26.6 million shares worth approximately $3.78 billion. Meanwhile, State Street Corporation increased its stake by 980,380 shares, ending with about 49 million shares valued at around $6.96 billion. However, both Blackrock Inc. and Vanguard Capital Management reduced their holdings slightly, with Blackrock lowering its stake by 1,443,011 shares and Vanguard trimming by 625,391 shares.

ServiceNow, Inc. Stock Up 0.7%

ServiceNow shares are recently trading at $141, which is above the 52-week low of $81.24 but still about 26.9% below the 52-week high of $192.97. The stock is currently above both its 50-day and 200-day moving averages, suggesting a positive short- to medium-term trend.

12-month forecast

$NOW price target

ServiceNow, Inc. daily closes and this analyst's $170 target. Not advice.

Recent Earnings

In its latest earnings report, ServiceNow reported trailing twelve-month revenue of approximately $14.73 billion and an EPS of $1.72. The company has shown a year-over-year revenue growth of 24%. Its next earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Recent insider transactions include several sales by Director Paul Edward Chamberlain and Officer Jacqueline P Canney. Chamberlain sold 2,700 shares on August 27, 2026, at an average price of $135.50, totaling about $365,851. Canney sold 7,847 shares on August 28, 2026, for approximately $1,082,886 at an average price of $138.00.

Analysts Set New Price Targets

On October 13, 2026, several firms maintained their ratings on ServiceNow. Evercore ISI Group kept its Outperform rating with a target of $175, while Barclays set its target at $160. Wells Fargo also maintained its Overweight rating with a target of $190. The consensus among analysts gives ServiceNow a strong buy recommendation and a mean price target of about $151.47.

About ServiceNow

ServiceNow, Inc. is a software company that provides cloud-based solutions for digital workflows across various sectors. It helps organizations manage their IT services, customer service, and operational processes, making it a key player in the technology industry.

Bottom Line

Investors should keep an eye on ServiceNow's upcoming earnings report on October 28, 2026, as well as any further analyst ratings or institutional changes. Citigroup's reaffirmed Buy rating and increased price target indicate ongoing confidence in the company's growth prospects.