Guggenheim Rates ServiceNow (NOW) buy, $125 Price Target
Guggenheim analyst John Difucci raised the rating on ServiceNow to 'buy' with a $125 price target, a 17.80% upside from the current price.
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Guggenheim rated ServiceNow, Inc. ($NOW) "buy" with a $125 price target on July 1, 2026.
Since the rating, $NOW is up 1.9% after 1 week, up 5.1% after 1 month and up 34.2% to date (from the $105.80 close on Jul 1, 2026).
NOW
ServiceNow, Inc.
Key Points
- Guggenheim analyst John Difucci raised ServiceNow's rating to 'buy' with a $125 target on July 1, 2026.
- Guggenheim's $125 price target implies 17.80% upside from ServiceNow, Inc.'s ($NOW) current $106.11 share price.
- ServiceNow, Inc. traded near $97.88 on Wednesday, with a market cap of approximately $102.4 billion and a P/E ratio of 59.1.
- Insiders at ServiceNow made several transactions in May and June 2026, including purchases by Eric Yuan and Frederic Luddy.
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On July 1, 2026, Guggenheim analyst John Difucci upgraded ServiceNow, Inc. (NYSE:NOW) to a 'buy' rating, setting a new price target of $125. This move reflects a positive outlook on the company's prospects.
Other Institutional Activity in ServiceNow
Several major institutional investors have adjusted their positions in ServiceNow. BlackRock, Inc. increased its stake by 2,176,502 shares, bringing its total to 97,501,594 shares valued at about $10.19 billion, marking a 2.3% increase. Vanguard Capital Management LLC opened a new position with 67,980,219 shares, valued at approximately $7.11 billion. State Street Corp added 161,895 shares, ending with 48,058,492 shares worth $5.02 billion, a 0.3% uptick. Conversely, JPMorgan Chase & Co reduced its holdings by 6,859,787 shares, now holding 30,996,941 shares valued at $3.25 billion, an 18.1% decrease.
ServiceNow, Inc. Stock Down 24.2%
Shares of ServiceNow, Inc. traded near $97.88 on Wednesday. The company boasts a market capitalization of about $102.4 billion, with a P/E ratio of 59.1 and a forward P/E of 19.8. Its beta is 0.927, indicating slightly less volatility than the broader market. ServiceNow's stock has ranged from a 52-week low of $81.24 to a high of $211.48. The 50-day moving average is $99.85, while the 200-day moving average stands at $134.10.
$NOW price target
ServiceNow, Inc. daily closes and this analyst's $125 target. Not advice.
Recent Earnings
ServiceNow reported revenue of $13.96 billion, reflecting a growth rate of 22.1%. The company's earnings per share (EPS) came in at $1.68. With a net margin of 12.6% and a return on equity (ROE) of 16.1%, the company shows solid profitability. Investors are looking forward to the next earnings release scheduled for July 22, 2026.
Insider Buying and Selling at ServiceNow, Inc.
Recent insider activity at ServiceNow includes several notable transactions. On June 15, 2026, Eric Yuan purchased 2,747 shares. In May, Teresa Briggs sold 1,595 shares at an average price of $108.70. Additionally, on May 21, 2026, Frederic Luddy, Paul Edward Chamberlain, Anita Sands, and Susan Bostrom each acquired 3,260 shares.
Analysts Set New Price Targets
On July 1, 2026, Guggenheim upgraded ServiceNow to a 'buy' and set a price target of $125. Benchmark maintained its 'buy' rating with a $130 target on June 15, 2026. B of A Securities reinstated a 'buy' rating with a $130 target on May 18, 2026. The analyst consensus recommends a 'strong buy', with an average target price of $141.48 among 45 analysts.
About ServiceNow, Inc.
ServiceNow, Inc. is a technology company headquartered in Santa Clara, California. It offers cloud-based solutions for digital workflows across various sectors, including government, healthcare, and financial services. The company provides a range of products such as IT service management, security operations, and customer service management. Led by CEO William R. McDermott, ServiceNow employs over 29,000 people worldwide.
Bottom Line
Guggenheim's upgrade of ServiceNow to a 'buy' suggests confidence in the company's future performance. With a market cap of over $100 billion and a strong presence in the technology sector, ServiceNow remains a key player to watch. Remember, analyst ratings like this are based on historical data and projections, and may not reflect current market conditions.
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Source: Guggenheim's rating change on $NOW (Jul 1, 2026). Written by software, not financial advice. How we make alerts