Ethos Technologies (LIFE) CEO Colis Sells $1.5M of Stock

Ethos Technologies Inc. CEO and Secretary Peter George Colis parted with 40,000 shares of the company stock on October 16, 2026. The Form 4 filing with the SEC shows the transaction brought in roughly $1.51 million, with an average price of $37.77 per share.

Inside Peter George Colis's Ethos Trade

The planned sale was executed under a pre-arranged Rule 10b5-1 trading plan. This setup lets corporate insiders schedule stock sales ahead of time to avoid any questions about trading on private details. Following the transaction, the chief executive holds a remaining stake in the firm.

Other Institutional Activity in Ethos Technologies

Large financial funds have actively adjusted their holdings in the insurance platform recently. Alphabet Inc. trimmed its holdings by 147,407 shares, ending with 3,622,604 shares worth about $135.92 million. Softbank Group Corporation kept its position steady with 3,128,902 shares valued at roughly $117.40 million. Divisadero Street Capital Management, LP grew its holdings by 817,960 shares, ending with 1,635,921 shares worth about $61.38 million. Glade Brook Capital Partners LLC reduced its stake by 285,954 shares, leaving it with 857,862 shares worth roughly $32.19 million. Glynn Capital Management Llc added 357,431 shares, growing its stake 300.0% to 476,575 shares worth about $17.88 million.

Ethos Technologies Inc. Stock Down 3.7%

The shares recently traded around $37.51 as of October 16, 2026. That price puts the stock up about 4.4% compared to its 50-day moving average and 72.3% above its 200-day moving average. The shares sit about 11.8% below their 52-week high of $42.55, while holding well above the 52-week low of $9.45.

Recent Earnings

The insurance broker generated $586.53 million in trailing-twelve-month revenue. The firm reported a trailing-twelve-month net loss with an earnings per share of -$2.04, alongside a net margin of -18.1% and a return on equity of -26.1%. The next quarterly earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at Ethos Technologies Inc.

Company insiders have been active sellers over the past few months. Beneficial owner Ltd. Sc US TTGP sold 142,616 shares on August 20, 2026, for about $4.71 million. Officer Brandt Walter Kucharski parted with 8,735 shares on August 20, 2026, totaling roughly $283,664. President Lingke Wang sold 118,333 shares on August 20, 2026, for about $3.94 million. CEO Peter George Colis previously sold 84,448 shares on August 21, 2026, for roughly $2.80 million.

Analysts Set New Price Targets

Wall Street firms have adjusted their views on the stock over recent months. On August 4, 2026, Citigroup maintained its Buy rating while raising its price target from $27.00 to $33.00. Citizens maintained a Market Outperform rating on August 4, 2026, lifting its target from $27.00 to $33.00. Baird maintained an Outperform rating on August 4, 2026, pushing its target from $26.00 to $32.00. JP Morgan downgraded the stock to Neutral on October 1, 2026, keeping its target at $37.00. Later, on October 12, 2026, Citizens maintained a Market Outperform rating and raised its target from $33.00 to $40.00. The stock currently holds a consensus recommendation of strong_buy from eight analysts, with a mean price target of $37.50.

About Ethos Technologies

Headquartered in San Francisco, Ethos Technologies operates a digital platform connecting consumers, insurance agents, and carriers. The firm acts as a third-party administrator for policies, offering term life, whole life, and indexed universal life coverage, alongside supplemental health options and basic estate planning tools. The firm's technological approach aims to simplify how people secure coverage online.

Bottom Line

Investors will watch for the upcoming financial results on November 2, 2026, to gauge how the insurance platform's revenue growth translates to profitability. Insiders continue to trim their positions through planned sales, while institutional funds adjust their stakes.