Ethos Technologies (LIFE) CEO Colis Sells $1.5M of Stock

Ethos Technologies Inc. CEO Peter George Colis sold 40,000 shares of company stock on October 15, 2026. According to a Form 4 filing with the Securities and Exchange Commission, the transaction was executed at an average price of $38.35 per share, for a total value of $1,533,856.

Inside Peter George Colis's Trade

The planned sale reduced the chief executive officer and secretary's holdings in the insurance platform provider. The trade was carried out under a pre-arranged plan, meaning it was scheduled well ahead of time regardless of short-term market movements. On the day of the sale, Ethos Technologies shares closed at $38.76.

Other Institutional Activity in Ethos Technologies Inc.

Alphabet Inc. reduced its holdings by 147,407 shares, ending with 3,622,604 shares worth about $135,920,103. Softbank Group Corporation kept its stake unchanged at 3,128,902 shares valued at $117,396,404. Divisadero Street Capital Management, LP grew its holdings by 817,960 shares, ending with 1,635,921 shares worth about $61,379,756. Glade Brook Capital Partners LLC reduced its holdings by 285,954 shares, ending with 857,862 shares worth about $32,186,982. Glynn Capital Management Llc grew its holdings by 357,431 shares, ending with 476,575 shares worth about $17,881,094.

Ethos Technologies Inc. Stock Down 3.7%

The stock recently traded around $37.51 as of October 16, 2026, which is down about 3.2% from its event close. Shares trade well above their 50-day moving average of $35.93 and far above their 200-day average of $21.78. The company has a market capitalization of roughly $2.52 billion.

Recent Earnings

The firm posted trailing twelve-month revenue of $586,531,968 alongside negative earnings per share of $2.04. The company reported a net profit margin of -18.1% and a return on equity of -26.1% for the period. Its next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at Ethos Technologies Inc.

Several other insiders previously transacted in company shares. On August 20, 2026, an entity named Ltd. Sc US TTGP sold 142,616 shares valued at $4,713,232. On the same date, officer Brandt Walter Kucharski sold 8,735 shares worth $283,664, and president Lingke Wang sold 118,333 shares for $3,939,733. A day later, CEO Peter George Colis sold 84,448 shares worth $2,795,706.

Analysts Set New Price Targets

On August 4, 2026, Citigroup maintained a buy rating while raising its price target from $27.00 to $33.00. Citizens also maintained a market outperform rating on August 4, lifting its target from $27.00 to $33.00, and later raised the target again to $40.00 on October 12, 2026. Baird kept an outperform rating on August 4, moving its target from $26.00 to $32.00. JP Morgan downgraded the stock to neutral on October 1, 2026, with a $37.00 price target. Overall, the stock holds a consensus strong buy rating from eight analysts with a mean price target of $37.50.

About Ethos Technologies Inc.

Ethos Technologies Inc. operates a digital platform that connects consumers, agents, and insurance carriers to simplify the purchase of life insurance and related products. The San Francisco-based company provides third-party administrator services for term life, whole life, and indexed universal life policies, alongside estate planning tools. Its technology aims to make traditional insurance applications faster and more accessible for everyday families.

Bottom Line

Investors will watch the upcoming earnings release on November 2, 2026, to gauge progress on revenue growth and profitability margins. Future SEC filings will reveal whether other executives continue executing planned sales under similar trading arrangements.