Ethos Technologies (LIFE) CEO Colis Sells $1.6M of Stock

Ethos Technologies Inc. CEO and Secretary Peter George Colis parted with 40,000 shares of the company on October 14, 2026. The stock transaction was executed at an average price of $39.07 per share, generating a total value of about $1.56 million. According to a Form 4 filed with the Securities and Exchange Commission, the sale was carried out under a pre-arranged trading plan. On the day of the transaction, the stock closed at $38.97.

Inside Peter George Colis's LIFE Trade

The planned sale reduced the executive's direct holdings in the insurance technology provider. The transaction took place while the shares traded near their recent levels, with the stock closing at $38.97 on October 14, 2026. SEC filings show the trade was executed pursuant to a pre-established Rule 10b5-1 plan, which allows insiders to set up trades ahead of time to avoid concerns about trading on material non-public information.

Other Institutional Activity in Ethos Technologies

Other large funds made notable adjustments to their portfolios during recent reporting periods. Alphabet Inc. trimmed its stake by 147,407 shares, ending with 3,622,604 shares valued at about $135.9 million. Softbank Group Corporation kept its position steady at 3,128,902 shares worth roughly $117.4 million. Divisadero Street Capital Management, LP grew its holdings by 817,960 shares, finishing with 1,635,921 shares valued at about $61.4 million. Glade Brook Capital Partners LLC reduced its stake by 285,954 shares to hold 857,862 shares worth roughly $32.2 million. Glynn Capital Management Llc added 357,431 shares for a 300.0% increase, ending with 476,575 shares valued at about $17.9 million.

Ethos Technologies Inc. Stock Down 3.7%

The shares recently traded around $37.51, which is down about 3.7% from the event closing price. The stock has experienced a strong run, sitting well above its 200-day moving average and about 296.9% higher than its 52-week low of $9.45. It trades about 11.8% below its 52-week high of $42.55.

Recent Earnings

The company reported total revenue of $586.5 million over the trailing twelve months, alongside an earnings per share of negative $2.04. The firm posted a net profit margin of negative 18.1% and a return on equity of negative 26.1%. Its next financial update is slated for November 2, 2026.

Insider Buying and Selling at Ethos Technologies Inc.

Earlier insider transactions included multiple sales by company officers and major shareholders. On August 20, 2026, a beneficial owner holding more than 10% of the class sold shares valued at about $4.71 million. Officer Brandt Walter Kucharski parted with shares worth roughly $283,664 on the same day. President Lingke Wang sold shares valued at about $3.94 million on August 20, 2026. Chief Executive Officer Peter George Colis previously sold 84,448 shares worth about $2.79 million on August 21, 2026. These earlier sales were not noted as planned under a 10b5-1 schedule.

Analysts Set New Price Targets

Wall Street firms have actively adjusted their views on the insurance platform. Citigroup maintained a Buy rating on August 4, 2026, while raising its target to $33.00. Citizens maintained a Market Outperform rating on the same date with a $33.00 target, and later lifted its target to $40.00 on October 12, 2026. Baird kept an Outperform rating on August 4, 2026, raising its target to $32.00. JP Morgan downgraded the stock to Neutral on October 1, 2026, with a $37.00 price target. The stock carries a consensus strong buy rating from eight analysts with a mean price target of $37.50.

About Ethos Technologies

Ethos Technologies Inc. operates a technology platform that connects consumers, insurance agents, and carriers in the United States. The San Francisco-based firm offers term life insurance, whole life insurance, and indexed universal life insurance, alongside estate planning tools and supplemental health products. Insider sales like this one offer a regular look at executive financial management as the company scales its insurance operations.

Bottom Line

Investors will look to the upcoming earnings release on November 2, 2026, for further details on the company's financial trajectory and revenue growth. Additional Form 4 filings will reveal whether other executives continue trimming their holdings following these transactions.