Wayfair ($W) Insider Trading & Smart Money Activity

Wayfair Inc. · Internet Retail · Latest filing Oct 15, 2026

Wayfair Inc. ($W) has 4 insider trades, 2 congress trades, 1 13F position change and 1 analyst rating on file. In the last 12 months on the open market, no insider bought and 4 insiders sold ($15.94M), net -$15.94M.

Insider buyers (12 mo)
0
Insider sellers (12 mo)
4
Net insider $ (12 mo)
-$15.94M
Congress trades (12 mo)
2
13F moves on file
1
Analyst ratings on file
1

W insider buying and selling by quarter

QuarterInsider buysInsider salesCongress buys / sales13F added / cut
Q1 2026 0 0 0 / 0 0 / 0
Q2 2026 0 0 2 / 0 0 / 0
Q3 2026 0 0 0 / 0 0 / 0
Q4 2026 0 4 · $15.94M 0 / 0 1 / 0

Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.

All W insider, congress, 13F and analyst activity

DateSourceWhoActionSharesValue / amount ΔOwn1W1M6MFilingStory
13F Portman Square Capital Added +336.50K sh $76.49M Read
Insider Shah NirajChief Executive Officer Sell (Open-market sale) 10b5-1 69K sh $7.30M Read
Insider Conine StevenDirector Sell (Open-market sale) 10b5-1 69K sh $7.30M Read
Insider Blotner JonPres., Commercial & Operations Sell (Open-market sale) 10b5-1 6.06K sh $630.61K +4.4% —
Insider Tan FionaChief Technology Officer Sell (Open-market sale) 10b5-1 7K sh $715.26K +3.7% —
Analyst Mizuho Reiterates to Outperform PT $110 +3.4% —
Congress Gilbert Cisneros Purchase $1,001 - $15,000 -3.5%+11.9% Read
Congress Gilbert Cisneros Purchase $1,001 - $15,000 -3.5%+11.9% Read

1W / 1M / 6M = how W moved from the trade or filing date.

Insider trading in W: who is buying and selling

InsiderRoleTradesOpen-market netShares heldLast trade
Shah Niraj Chief Executive Officer 1 -$7.30M Oct 12, 2026
Conine Steven Director 1 -$7.30M Oct 12, 2026
Blotner Jon Pres., Commercial & Operations 1 -$630.61K Oct 2, 2026
Tan Fiona Chief Technology Officer 1 -$715.26K Oct 1, 2026

Members of Congress trading W

Institutions moving W (13F)

Analyst ratings on W

DateFirmActionRatingPrice target1W1M6MStory
Mizuho Reiterates Outperform $90 → $110 +3.4% —

Frequently asked questions

Are W insiders buying or selling?

Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 4 insiders made 4 open-market sales worth $15.94M, a net -$15.94M.

What is the latest insider trade in W?

Shah Niraj, Chief Executive Officer filed a sell (open-market sale) of 69K sh worth $7.30M on Oct 12, 2026.

Which members of Congress traded W?

2 disclosed trades by Gilbert Cisneros. The latest was on May 11, 2026.

Which institutions changed their W positions?

Recent 13F filers moving the stock include Portman Square Capital.

Other internet retail stocks

Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.

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