Apple ($AAPL) Insider Trading & Smart Money Activity
Apple Inc. ($AAPL) has 9 insider trades, 29 congress trades, 245 13F position changes and 7 analyst ratings on file. In the last 12 months on the open market, no insider bought and 5 insiders sold ($91.05M), net -$91.05M.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 5
- Net insider $ (12 mo)
- -$91.05M
- Congress trades (12 mo)
- 22
- 13F moves on file
- 245
- Analyst ratings on file
- 7
AAPL insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 2 / 1 | 1 / 1 |
| Q2 2026 | 0 | 1 · $34.24K | 3 / 5 | 121 / 63 |
| Q3 2026 | 0 | 2 · $1.62M | 3 / 6 | 0 / 0 |
| Q4 2026 | 0 | 5 · $89.40M | 0 / 0 | 22 / 37 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All AAPL insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Trust Co of Toledo Na | Reduced | -2.88K sh | $83.10M | — | ||||||
| 13F | Tema Etfs | Reduced | -10.20K sh | $33.21M | — | ||||||
| 13F | TCV Trust & Wealth Management | Reduced | -3.20K sh | $51.95M | — | ||||||
| 13F | SteelPeak Wealth | Reduced | -108.20K sh | $281.29M | Read | ||||||
| 13F | Saratoga Research & Investment Management | Reduced | -8.21K sh | $30.70M | — | ||||||
| 13F | Robertson Stephens Wealth Management | Reduced | -10.43K sh | $159.81M | — | ||||||
| 13F | PFG Advisors | Reduced | -5.15K sh | $47.73M | — | ||||||
| 13F | IFP Advisors | Reduced | -19.69K sh | $154.94M | — | ||||||
| 13F | Halbert Hargrove Global Advisors | Reduced | -330 sh | $3.79M | — | ||||||
| 13F | Global Strategic Investment Solutions | Added | +291 sh | $5.27M | — | ||||||
| 13F | Frank, Rimerman Advisors | Added | +4.01K sh | $97.29M | — | ||||||
| 13F | Financial Synergies Wealth Advisors | Added | +3.46K sh | $15.55M | — | ||||||
| 13F | Elser Financial Planning | Added | +269 sh | $8.66M | — | ||||||
| 13F | DiNuzzo Private Wealth | Reduced | -558 sh | $3.61M | — | ||||||
| 13F | Cyndeo Wealth Partners | Reduced | -6.93K sh | $75.41M | — | ||||||
| 13F | Concurrent Investment Advisors | Added | +270.75K sh | $462.32M | Read | ||||||
| 13F | Cardinal Capital Management | Reduced | -76 sh | $332.02K | — | ||||||
| 13F | Cache Advisors | Added | +5.73K sh | $82.13M | — | ||||||
| 13F | Banque Pictet & Cie | Reduced | -16.15K sh | $174.72M | — | ||||||
| 13F | ASR Vermogensbeheer N.V. | Added | +83.05K sh | $737.99M | Read | ||||||
| 13F | ARS Wealth Advisors Group | Added | +12.02K sh | $63.63M | — | ||||||
| 13F | Annex Advisory Services | Added | +91.51K sh | $181.63M | Read | ||||||
| 13F | WealthPlan Investment Management | Reduced | -26.50K sh | $115.64M | — | ||||||
| 13F | Turtle Creek Wealth Advisors | Added | +12.67K sh | $84.47M | — | ||||||
| 13F | Sustainable Growth Advisers | Added | +116.99K sh | $620.87M | Read | ||||||
| Insider | Newstead JenniferSVP, GC and Government Affairs | Sell (Open-market sale) 10b5-1 | 2.40K sh | $827.65K | Read | ||||||
| Analyst | JP Morgan | Reiterates to Overweight | PT $360 | Read | |||||||
| Insider | Newstead JenniferSVP, GC and Government Affairs | Sell (Open-market sale) 10b5-1 | 2.40K sh | $796.49K | +2.3% | — | |||||
| Insider | Ternus JohnCEO | Sell (Open-market sale) 10b5-1 | 25.41K sh | $8.46M | +0.9% | — | |||||
| Insider | Deirdre O'BrienSenior Vice President | Sell (Open-market sale) 10b5-1 | 46.39K sh | $15.47M | +0.9% | — | |||||
| Insider | Cook Timothy DExecutive Chair | Sell (Open-market sale) 10b5-1 | 191.75K sh | $63.85M | +0.9% | — | |||||
| Analyst | Morgan Stanley | Reiterates to Overweight | PT $355 | +3.1% | — | ||||||
| Analyst | Morgan Stanley | Reiterates to Overweight | PT $360 | +1.3% | — | ||||||
| Insider | Newstead JenniferSVP, GC and Government Affairs | Sell (Open-market sale) 10b5-1 | 2.40K sh | $806.50K | +1.3% | — | |||||
| Analyst | B of A Securities | Reiterates to Buy | PT $370 | -1.2% | — | ||||||
| Congress | Pete Sessions | Sale | $100,001 - $250,000 | -3.0% | Read | ||||||
| Insider | Newstead JenniferSVP, GC and Government Affairs | Sell (Open-market sale) 10b5-1 | 2.40K sh | $815.80K | -3.0% | — | |||||
| Analyst | Evercore ISI Group | Reiterates to Outperform | PT $380 | +1.5% | — | ||||||
| Analyst | B of A Securities | Reiterates to Buy | PT $370 | -0.3% | — | ||||||
| Congress | Kevin Hern | Sale | $1,001 - $15,000 | +4.8% | +7.7% | Read | |||||
| Congress | Cleo Fields | Purchase | $1,001 - $15,000 | +4.8% | +7.7% | Read | |||||
| Congress | Scott Franklin | Sale | $1,001 - $15,000 | +1.1% | +8.9% | — | |||||
| Congress | John J. McGuire III | Sale | $1,001 - $15,000 | -0.0% | +8.7% | — | |||||
| Congress | Ed Case | Purchase | $1,001 - $15,000 | +2.0% | +9.1% | — | |||||
| Congress | Cleo Fields | Purchase | $1,001 - $15,000 | +2.0% | +9.1% | — | |||||
| Congress | Richard McCormick | Sale | $1,001 - $15,000 | -6.3% | -4.9% | — | |||||
| Congress | Shelley Moore Capito | Sale | $1,001 - $15,000 | +3.8% | -4.9% | — | |||||
| Congress | Michael A. Rulli | Sale | $1,001 - $15,000 | +12.2% | +22.4% | — | |||||
| Congress | Sheldon Whitehouse | Sale | $15,001 - $50,000 | +0.4% | +13.6% | — | |||||
| Analyst | KGI Securities | Lowers to hold | PT $315 | -5.1% | +9.7% | Read | |||||
| Congress | Matthew Robert Van Epps | Sale | $1,001 - $15,000 | -1.6% | +11.4% | Read | |||||
| Insider | Ben BordersPrincipal Accounting Officer | Sell (Open-market sale) 10b5-1 | 116 sh | $34.24K | -1.6% | +11.4% | — | ||||
| Insider | Ben BordersPrincipal Accounting Officer | Sell (Tax withholding) | 124 sh | $36.76K | +0.2% | +10.5% | Read | ||||
| Congress | Gilbert Ray Cisneros Jr. | Purchase | $1,001 - $15,000 | -5.3% | +1.7% | Read | |||||
| Congress | Dan Crenshaw | Sale | $1,001 - $15,000 | -1.6% | -3.9% | — | |||||
| Congress | David Taylor | Sale | $1,001 - $15,000 | +2.9% | -1.3% | Read | |||||
| Congress | Ed Case | Purchase | $1,001 - $15,000 | +2.3% | -0.6% | Read | |||||
| Congress | Cleo Fields | Purchase | $1,001 - $15,000 | +2.3% | -0.6% | Read | |||||
| Congress | Alan Armstrong | Purchase | $1,001 - $15,000 | +5.0% | +9.5% | +37.5% | — | ||||
| Congress | Alan Armstrong | Purchase | $250,001 - $500,000 | +4.0% | +7.6% | +37.3% | — | ||||
| Congress | Shri Thanedar | Sale | $100,001 - $250,000 | -1.5% | +6.0% | +21.8% | — | ||||
| Congress | Tommy Tuberville | Sale | $50,001 - $100,000 | — | |||||||
| Congress | Michael A. Rulli | Sale | $1,001 - $15,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Michael A. Rulli | Purchase | $1,001 - $15,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — | |||||||
| Congress | Tommy Tuberville | Sale | $15,001 - $50,000 | — |
Showing 70 of 290 filings (the latest 13F moves are capped at 25; see the institutions below).
1W / 1M / 6M = how AAPL moved from the trade or filing date.
Insider trading in AAPL: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Newstead Jennifer | SVP, GC and Government Affairs | 4 | -$3.25M | Oct 13, 2026 | |
| Ternus John | CEO | 1 | -$8.46M | Oct 2, 2026 | |
| Deirdre O'Brien | Senior Vice President | 1 | -$15.47M | Oct 2, 2026 | |
| Cook Timothy D | Executive Chair | 1 | -$63.85M | Oct 2, 2026 | |
| Ben Borders | Principal Accounting Officer | 2 | -$34.24K | Jun 16, 2026 |
Members of Congress trading AAPL
Institutions moving AAPL (13F)
- Trust Co of Toledo Na1
- Tema Etfs1
- TCV Trust & Wealth Management1
- SteelPeak Wealth1
- Saratoga Research & Investment Management1
- Robertson Stephens Wealth Management1
- PFG Advisors1
- IFP Advisors1
- Halbert Hargrove Global Advisors1
- Global Strategic Investment Solutions1
- Frank, Rimerman Advisors1
- Financial Synergies Wealth Advisors1
Analyst ratings on AAPL
| Date | Firm | Action | Rating | Price target | 1W | 1M | 6M | Story |
|---|---|---|---|---|---|---|---|---|
| JP Morgan | Reiterates | Overweight | $340 → $360 | Read | ||||
| Morgan Stanley | Reiterates | Overweight | $360 → $355 | +3.1% | — | |||
| Morgan Stanley | Reiterates | Overweight | $360 | +1.3% | — | |||
| B of A Securities | Reiterates | Buy | $370 | -1.2% | — | |||
| Evercore ISI Group | Reiterates | Outperform | $365 → $380 | +1.5% | — | |||
| B of A Securities | Reiterates | Buy | $370 | -0.3% | — | |||
| KGI Securities | Lowers | hold | $315 | -5.1% | +9.7% | Read |
Frequently asked questions
Are AAPL insiders buying or selling?
Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 5 insiders made 8 open-market sales worth $91.05M, a net -$91.05M.
What is the latest insider trade in AAPL?
Newstead Jennifer, SVP, GC and Government Affairs filed a sell (open-market sale) of 2.40K sh worth $827.65K on Oct 13, 2026.
Which members of Congress traded AAPL?
29 disclosed trades by Tommy Tuberville, Cleo Fields, Michael A. Rulli, Ed Case and Alan Armstrong. The latest was on Sep 22, 2026.
Which institutions changed their AAPL positions?
Recent 13F filers moving the stock include Trust Co of Toledo Na, Tema Etfs, TCV Trust & Wealth Management, SteelPeak Wealth and Saratoga Research & Investment Management.
Other consumer electronics stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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