Ulta Beauty ($ULTA) Insider Trading & Smart Money Activity
Ulta Beauty, Inc. ($ULTA) has 2 insider trades and 4 13F position changes on file. In the last 12 months on the open market, no insider bought and 2 insiders sold ($1.27M), net -$1.27M.
- Insider buyers (12 mo)
- 0
- Insider sellers (12 mo)
- 2
- Net insider $ (12 mo)
- -$1.27M
- Congress trades (12 mo)
- 0
- 13F moves on file
- 4
- Analyst ratings on file
- 0
ULTA insider buying and selling by quarter
| Quarter | Insider buys | Insider sales | Congress buys / sales | 13F added / cut |
|---|---|---|---|---|
| Q1 2026 | 0 | 0 | 0 / 0 | 0 / 0 |
| Q2 2026 | 0 | 1 · $182.25K | 0 / 0 | 1 / 0 |
| Q3 2026 | 0 | 1 · $1.09M | 0 / 0 | 0 / 0 |
| Q4 2026 | 0 | 0 | 0 / 0 | 0 / 3 |
Insider buys and sales count open-market trades only (Form 4 codes P and S). Grants, option exercises and tax withholding are left out.
All ULTA insider, congress, 13F and analyst activity
| Date | Source | Who | Action | Shares | Value / amount | ΔOwn | 1W | 1M | 6M | Filing | Story |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 13F | Smead Capital Management | Reduced | -1.44K sh | $63.65M | — | ||||||
| 13F | Hbw Advisory Services | Reduced | -8.81K sh | $1.48M | Read | ||||||
| 13F | Burney Co/ | Reduced | -7.37K sh | $1.77M | — | ||||||
| Insider | Steelman KeciaPresident and CEO | Sell (Open-market sale) | 2K sh | $1.09M | +0.9% | — | |||||
| Insider | Mrkonic George JR | Sell (Open-market sale) | 383 sh | $182.25K | -1.4% | -1.2% | Read | ||||
| 13F | Sanders Capital | Added | +644.40K sh | $860.23M | +1.2% | -5.3% | — |
1W / 1M / 6M = how ULTA moved from the trade or filing date.
Insider trading in ULTA: who is buying and selling
| Insider | Role | Trades | Open-market net | Shares held | Last trade |
|---|---|---|---|---|---|
| Steelman Kecia | President and CEO | 1 | -$1.09M | Sep 17, 2026 | |
| Mrkonic George JR | 1 | -$182.25K | Jun 15, 2026 |
Institutions moving ULTA (13F)
Frequently asked questions
Are ULTA insiders buying or selling?
Over the last 12 months 0 insiders made 0 open-market purchases worth $0 and 2 insiders made 2 open-market sales worth $1.27M, a net -$1.27M.
What is the latest insider trade in ULTA?
Steelman Kecia, President and CEO filed a sell (open-market sale) of 2K sh worth $1.09M on Sep 17, 2026.
Which institutions changed their ULTA positions?
Recent 13F filers moving the stock include Smead Capital Management, Hbw Advisory Services, Burney Co/ and Sanders Capital.
Other specialty retail stocks
Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.
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