Keybanc Rates Adobe (ADBE) sell, $195 Price Target

Keybanc has reiterated its sell rating on Adobe, setting a price target of $195, a 5.94% downside from the current price.

By EarningsIQ Research Desk · Published Jun 12, 2026, 9:11 PM EDT · Updated Jun 17, 2026, 3:01 PM EDT

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Keybanc rated Adobe Inc. ($ADBE) "sell" with a $195 price target on June 12, 2026.

Since the rating, $ADBE is down 4.5% after 1 week, up 13.0% after 1 month and up 20.2% to date (from the $204.02 close on Jun 12, 2026).

ADBE Adobe Inc.

$245.20 -26.43% year to date

Daily close · Oct 16, 2026

Key Points

On June 12, 2026, Keybanc reiterated its sell rating on Adobe Inc. (ADBE) with a price target of $195.00.
Keybanc's $195 price target implies 5.94% downside from Adobe Inc.'s ($ADBE) current $207.32 share price.
Adobe's shares are currently trading at $207.32, which is above its 52-week low of $190.12.
Analysts have a consensus recommendation of hold on Adobe, with a mean price target of $272.31.

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Keybanc's Updated View on Adobe

On June 12, 2026, Keybanc reiterated its sell rating on Adobe Inc. (ADBE) with a price target of $195. This reflects a cautious view of the company's future performance. Currently, shares are trading at $207.32, which is above the 52-week low of $190.12.

Analysts Set New Price Targets

This reiteration comes amid a backdrop of mixed analyst opinions on Adobe. For instance, on October 13, 2026, HSBC downgraded Adobe to a hold rating with a target of $267, down from $310. Similarly, Wells Fargo downgraded its rating to underweight with a new target of $225, reduced from $270. In contrast, DA Davidson maintained a buy rating, raising its target to $290 from $250. Overall, analysts have a consensus recommendation of hold, with a mean price target of $272.31 based on 32 opinions.

Stock Performance and Relevance

Adobe's stock is currently trading at $207.32, reflecting some volatility in the market. The price is notably above its 50-day moving average of $256.84 and its 200-day average of $254.75. This positioning suggests that while the stock is experiencing some fluctuations, it remains above previous lows.

12-month forecast

$ADBE price target

Adobe Inc. daily closes and this analyst's $195 target. Not advice.

What Adobe Inc. Does

Adobe Inc., headquartered in San Jose, California, is a leading technology company that provides software solutions for digital media and digital experience management. Its products enable users to create, publish, and promote content effectively. This reiteration of a sell rating by Keybanc highlights the ongoing scrutiny of Adobe's growth prospects in a competitive landscape.

What’s Next for Adobe

Investors will be looking ahead to Adobe's next earnings report scheduled for December 9, 2026. As the company navigates a rapidly changing market, further analyst updates and performance metrics will be closely watched. Remember, the recent 13F filings reflect past positions and may not indicate current holdings.