Viant Technology (DSP) CEO Timothy Vanderhook Sells $56K of Stock

CEO Timothy Vanderhook Executes Planned Sale

Viant Technology Inc. Chief Executive Officer Timothy Vanderhook parted with 5,000 shares of the company stock on June 16, 2026. The transaction took place at an average price of $11.17 per share, generating total proceeds of $55,850. Regulatory filings show the sale was carried out under a pre-arranged trading plan.

Stock Valuation and Trading Range

The company shares trade around $11.25, positioning them right near the 200-day moving average of $11.59 while trailing the 50-day moving average of $12.40. Over the past year, the stock has traded within a 52-week range spanning from a low of $8.11 up to a high of $14.80. The advertising software firm carries a market capitalization of roughly $268.2 million alongside a forward P/E ratio of 16.11.

Busy Stretch of Insider Transactions

The CEO's transaction forms part of a wider wave of executive and major holder activity at the firm through mid-2026. On the same day of the CEO transaction, Chief Operating Officer Christopher Vanderhook picked up 12,500 shares, while Capital LLC disposed of 37,500 shares. Capital LLC followed up with another sale of 15,000 shares at $11.09 on June 17, 2026, totaling $166,350, alongside a 5,000-share sale by Christopher Vanderhook at the same price. Later in the year, Chief Financial Officer Larry Madden sold 20,711 shares on October 13, 2026, at an average price of $13.14.

Wall Street Analyst Coverage and Price Targets

Financial institutions covering the software provider updated their outlooks during August. On August 11, 2026, UBS maintained its Buy rating while lifting its price target from $17.00 to $19.00. DA Davidson kept a Buy rating on the same day, moving its target from $16.50 to $17.50. Citizens maintained a Market Outperform rating while raising its target from $16.00 to $17.00, and Rosenblatt kept a Buy rating while increasing its target from $20.00 to $24.00.

Business Operations and Software Offerings

Viant Technology operates a cloud-based demand-side advertising platform that helps marketers buy digital promotions programmatically across connected television, streaming audio, mobile, and desktop channels. Its product suite features artificial intelligence tools and household-level identifiers designed to give brands better reporting and campaign measurement.

Upcoming Financial Updates

Investors will look toward the company's next earnings release scheduled for November 9, 2026, for updates on revenue growth and software adoption. Insider filings will continue to show how executives manage their personal holdings, though routine sales under pre-arranged plans remain a normal part of executive compensation and portfolio management.