Viant Technology (DSP) COO Vanderhook Buys 12,500 Shares

Chief Operating Officer Christopher Vanderhook picked up 12,500 shares of Viant Technology Inc. on June 16, 2026.

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Christopher Vanderhook, Chief Operating Officer at Viant Technology Inc. ($DSP), bought 12,500 shares on June 16, 2026. The trade was reported to the SEC in a Form 4 filing.

Since the trade, $DSP is down 2.5% after 1 week, up 9.2% after 1 month and up 11.2% to date (from the $11.37 close on Jun 16, 2026).

Find the original: DSP Form 4 filings on SEC EDGAR

DSP Viant Technology Inc.
$12.64 +8.97% year to date
Daily close · Oct 16, 2026

Key Points

  • Chief Operating Officer Christopher Vanderhook acquired 12,500 shares of Viant Technology Inc. on June 16, 2026.
  • The stock traded near $11.25, resting close to its 200-day moving average of $11.59.
  • Several analysts recently updated their views, with UBS, DA Davidson, Citizens, and Rosenblatt all maintaining positive ratings.

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Christopher Vanderhook Secures Shares in Viant Technology Inc.

Viant Technology Inc. (NasdaqGS: DSP) Chief Operating Officer Christopher Vanderhook picked up 12,500 shares on June 16, 2026. This transaction joins a busy stretch of executive and major holder activity at the ad-tech firm.

Recent Insider Activity Around Viant Technology Inc.

The COO's move fits into a broader pattern of recent transactions by company insiders and major stakeholders. On June 16, 2026, CEO Timothy Vanderhook sold 5,000 shares at a price of $11.17 for a total of $55,850 in a planned transaction, and Capital LLC sold 37,500 shares. Shortly after, on June 17, 2026, Capital LLC sold another 15,000 shares at an average price of $11.09 worth $166,350, while both CEO Timothy Vanderhook and COO Christopher Vanderhook parted with 5,000 shares each at $11.09 in planned sales totaling $55,450 apiece. Later in the year, Chief Financial Officer Larry Madden sold 20,711 shares at $13.14 on October 13, 2026, in a planned trade valued at $272,059.70.

Viant Technology Stock Trades Near Key Averages

Trading around $11.25, the company's shares sit near their 200-day moving average of $11.59. The stock has moved within a 52-week window spanning from a low of $8.11 to a high of $14.80. With a forward P/E ratio of 16.11, the software firm trades as market participants monitor valuation levels ahead of upcoming corporate updates.

Analysts Set New Price Targets

Wall Street firms continue following the software provider with upbeat expectations. On August 11, 2026, UBS maintained its Buy rating while lifting its target from $17.00 to $19.00. On the same day, DA Davidson maintained a Buy rating and raised its target from $16.50 to $17.50. Citizens also maintained a Market Outperform rating on August 11, 2026, while adjusting its target from $16.00 to $17.00. Rosenblatt followed suit on August 11, 2026, keeping a Buy rating and boosting its target from $20.00 to $24.00.

Inside Viant Technology Operations

Viant Technology operates a cloud-based demand side platform that lets marketers run programmatic advertising campaigns across connected TV, streaming audio, and mobile channels. Its tools include an artificial intelligence product suite and identity resolution features designed to help brands measure ad performance. The company employs 470 people out of its Irvine headquarters.

What to Watch Next for Viant Technology

Investors will look toward the next scheduled earnings report on November 9, 2026, to gauge revenue growth and profitability. Future Form 4 filings will show whether executives continue adjusting their personal holdings following these mid-year transactions.

Source: Christopher Vanderhook's Form 4 filing on $DSP (Jun 16, 2026). Find the original filing: DSP Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts

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