Viant Technology (DSP) COO Vanderhook Sells $55K of Stock
Viant Technology's COO, Christopher Vanderhook, sold 5,000 shares in a planned transaction.
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Christopher Vanderhook, Chief Operating Officer at Viant Technology Inc. ($DSP), sold 5,000 shares at an average price of $11.09, worth about $55,450, on June 17, 2026. The trade was reported to the SEC in a Form 4 filing and was made under a pre-arranged Rule 10b5-1 trading plan.
Since the trade, $DSP is up 1.6% after 1 week, up 4.8% after 1 month and up 15.2% to date (from the $10.97 close on Jun 17, 2026).
DSP
Viant Technology Inc.
Key Points
- Christopher Vanderhook sold 5,000 shares of Viant Technology Inc. at $11.09 each, totaling $55,450 on June 17, 2026.
- The stock closed at $10.57 on the day of the sale, down from a previous close of $11.88.
- Viant Technology operates a cloud-based platform for digital advertising, serving various media channels.
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COO Christopher Vanderhook's Share Sale
On June 17, 2026, Christopher Vanderhook, the Chief Operating Officer of Viant Technology Inc. (NasdaqGS: DSP), sold 5,000 shares at a price of $11.09 each. This transaction was valued at $55,450 and was part of a planned sale. The stock's closing price on the same day was $10.57, showing a decline from its previous close of $11.88.
Recent Insider Activity
This sale follows a series of insider transactions at Viant Technology. On June 16, 2026, Vanderhook purchased 12,500 shares at an average price of $11.24. Additionally, on the same day, Timothy Vanderhook, the CEO, sold 5,000 shares for $55,450 at the same price of $11.09. Larry Madden, the CFO, also sold 20,711 shares in a planned transaction on October 13, 2026. These transactions reflect ongoing activity among the company’s leadership.
Analysts Set New Price Targets
Viant Technology has received several ratings from analysts. On August 11, 2026, UBS maintained a 'Buy' rating with a price target of $19.00, up from a prior target of $17.00. DA Davidson also maintained a 'Buy' with a target of $17.50, while Citizens kept a 'Market Outperform' rating with a target of $17.00. Rosenblatt maintained a 'Buy' rating with a target of $24.00. The consensus among analysts shows a positive outlook for Viant Technology, with a mean price target of $19.5.
How Viant Technology Inc. Stock Has Traded
Viant Technology's stock is currently trading below its 52-week high of $14.80, which indicates potential for recovery. The stock has seen fluctuations, with a low of $8.11 in the past year. Its current trading position may be appealing to investors watching for a rebound as the company continues to evolve in the digital advertising space.
What Viant Technology Inc. Does
Viant Technology Inc. specializes in a cloud-based platform that facilitates programmatic advertising across multiple channels, including connected TV and mobile. This strategic focus positions the company well in the growing digital ad market, where demand for innovative advertising solutions is increasing.
What’s Next for Viant Technology
Viant Technology is set to report its next earnings on November 9, 2026. As the company continues to adapt to market demands, investors will be keen to see how these insider transactions and analyst ratings influence its performance moving forward. The recent 13F filings reflect past holdings and may not represent current positions, so further developments in insider activity and earnings will be important to watch.
Related Filing Alerts
Source: Christopher Vanderhook's Form 4 filing on $DSP (Jun 17, 2026). Find the original filing: DSP Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts