Viant Technology (DSP) CFO Larry Madden Sells $272K of Stock

Larry Madden, Chief Financial Officer of Viant Technology Inc. (NasdaqGS: DSP), sold 20,711 shares in a planned transaction on October 13, 2026. The shares were sold at $13.14 each, bringing the total value of the sale to approximately $272,059.70.

Inside Larry Madden's Trade

Madden's recent sale adds to a pattern of insider trading at Viant Technology. This transaction continues a trend of share movements by company executives, reflecting ongoing adjustments in their holdings.

Other Institutional Activity in Viant Technology

Several institutional investors have also adjusted their positions in Viant Technology. Punch & Associates Investment Management, Inc. increased its stake by 154,379 shares, bringing its total to 1,501,487 shares valued at about $18.98 million. Blackrock Inc. added 170,106 shares, now holding 1,274,688 shares worth around $16.11 million. Vanguard Capital Management LLC grew its holdings by 174,138 shares, totaling 845,968 shares valued at approximately $10.69 million.

Viant Technology Inc. Stock Up 1.1%

Viant Technology shares recently traded around $12.99 as of October 16, 2026. This price is above its 50-day moving average by 2.6% and its 200-day moving average by 11.3%. However, the stock is still below its 52-week high by 12.2%, which may indicate some challenges ahead for the company.

Recent Earnings

Viant Technology reported trailing twelve-month revenue of $388.5 million and an EPS of $0.36. The next earnings report is scheduled for November 9, 2026, which could provide further insight into the company’s performance.

Insider Buying and Selling at Viant Technology Inc.

Earlier this year, several insiders have also sold shares. For instance, on June 16, 2026, Timothy Vanderhook, the CEO, sold 5,000 shares for $11.09 each, while COO Christopher Vanderhook sold 5,000 shares under a planned transaction. These movements indicate ongoing activity among the company's leadership.

Analysts Set New Price Targets

On August 11, 2026, UBS maintained a Buy rating on Viant Technology with a price target of $19.00, up from $17.00. Similarly, DA Davidson maintained a Buy rating with a target of $17.50, while Citizens and Rosenblatt also kept their positive outlooks with targets of $17.00 and $24.00, respectively. The overall analyst consensus is a strong buy, with a mean price target of $19.5, suggesting potential growth in the stock's value.

About Viant Technology

Viant Technology Inc. operates a cloud-based platform that allows advertisers to buy digital ads programmatically across various channels, including connected TV and mobile. The company is based in Irvine, California, and serves a growing market in the digital advertising space.

Bottom Line

Investors should watch for Viant Technology's upcoming earnings report on November 9, 2026, as it may provide insights into the company's financial health. Madden's recent sale adds another layer to the ongoing narrative of insider trading at the company, which has been active in recent months.