Larry Madden Insider Trades & Stock Holdings

Chief Financial Officer · Viant Technology Inc. · Latest filing Oct 13, 2026

Larry Madden, Chief Financial Officer at Viant Technology Inc. has 5 Form 4 trades on file since Jun 15, 2026. Open-market activity: 0 purchases ($0) and 5 sales ($1.23M), net -$1.23M. Latest filing: disposed of 20.71K shares of $DSP on Oct 13, 2026 at $13.14.

Trades on file

5

Open-market bought

$0

Open-market sold

$1.23M

Net open-market

-$1.23M

Latest filing

Oct 13, 2026

All insider trades by Larry Madden

Date	Ticker	Type	Shares	Price	Value	Owned after	ΔOwn	1W	1M	6M	Role	Filing	Story
Oct 13, 2026	$DSP	Sell (Open-market sale) 10b5-1	20.71K	$13.14	$272.06K						Chief Financial Officer		Read
Sep 18, 2026	$DSP	Sell (Open-market sale) 10b5-1	14.60K	$12.10	$176.74K			+2.6%			Chief Financial Officer		—
Sep 16, 2026	$DSP	Sell (Open-market sale) 10b5-1	17.04K	$12.52	$213.28K			-0.6%	+2.2%		Chief Financial Officer		—
Jun 15, 2026	$DSP	Sell (Open-market sale)	25.38K	$11.10	$281.67K			-3.4%	+16.9%		Chief Financial Officer		—
Jun 15, 2026	$DSP	Sell (Open-market sale)	25.38K	$11.10	$281.67K			-3.4%	+16.9%		Chief Financial Officer		Read

"Buy" means shares acquired on the Form 4 (including grants and option exercises); "Sell" means shares disposed. 1W / 1M / 6M = how the stock moved after the trade.

Stocks Larry Madden traded

• $DSP

Frequently asked questions

Has Larry Madden been buying or selling stock?

Larry Madden has 0 open-market purchases and 5 open-market sales on file, net -$1.23M. Grants, option exercises and tax withholding are listed separately because they are not open-market trades.

What was Larry Madden's latest insider trade?

disposed of 20.71K shares of $DSP on Oct 13, 2026 at $13.14.

Data comes from public SEC Form 4 and 13F filings and STOCK Act disclosures. Dates are the trade or filing date reported. This page is for research only and is not investment advice.