The Hershey (HSY) 10% Owner School Sells $1.6M of Stock

Hershey Trust Co Trustee in Trust for Milton Hershey School sold 10,000 shares of The Hershey Company (NYSE: HSY) on October 14, 2026, in a planned transaction. The shares were sold at an average price of $163.64, bringing the total value of the sale to about $1.64 million. This sale follows a prior sale of 10,000 shares on June 15, 2026, which was worth approximately $1.81 million.

Inside Hershey Trust's Trade

The insider, classified as a 10% owner, reduced its stake by selling 10,000 shares, bringing its total holdings down. This transaction is part of a series of sales by the Hershey Trust, which sold another 30,000 shares on the same day, valued at $4.9 million, with earlier transactions in October totaling another 30,000 shares.

Other Institutional Activity in The Hershey Company

Hershey Trust Company slightly reduced its holdings by 610,837 shares, ending with 55,948,131 shares worth approximately $9.5 billion. Blackrock Inc. added 351,446 shares, raising its total to 13,131,312 shares valued at around $2.23 billion. Vanguard Capital Management LLC grew its stake by 56,798 shares, now holding 9,683,520 shares worth about $1.64 billion. Meanwhile, State Street Corporation trimmed its position, decreasing its holdings by 92,967 shares, ending with 7,227,295 shares valued at roughly $1.23 billion.

The Hershey Company Stock Up 0.7%

The Hershey Company is currently trading at $169.80, which places it near its 52-week low of $161.43 and well below its 52-week high of $239.48. This stock trades significantly lower than its 200-day moving average of $191.76, indicating a recent downturn.

Recent Earnings

In its latest earnings report, The Hershey Company posted a revenue of $12.16 billion, reflecting a growth rate of 6.6%. The net profit margin was 12.24%, with an impressive return on equity (ROE) of 32.81%. The next earnings report is scheduled for November 5, 2026.

Dividend

The Hershey Company offers a dividend rate of $5.81 per share, resulting in a yield of 3.42%. The current payout ratio stands at 77.1%. This consistent dividend policy attracts income-focused investors.

Insider Buying and Selling at The Hershey Company

The Hershey Trust Co Trustee sold 10,000 shares on October 14, 2026, for about $1.64 million, marking a continued pattern of selling. Earlier in June, the same trust sold another 10,000 shares at an average price of $180.60, totaling approximately $1.81 million. Additionally, the Trust sold 30,000 shares on October 7, 2026, and another 30,000 shares on October 2, 2026.

Analysts Set New Price Targets

On October 15, 2026, JP Morgan maintained its 'Neutral' rating on Hershey with a price target of $183. On October 13, 2026, TD Cowen maintained its 'Buy' rating, lowering its target to $198. Analysts from Wells Fargo and RBC Capital also maintained their ratings of 'Equal-Weight' and 'Sector Perform', respectively, with targets set at $170 and $206.

About The Hershey Company

The Hershey Company, based in Hershey, PA, is a leading manufacturer of confectionery products and pantry items. It operates through segments like North America Confectionery and International sales. The recent activity by the Hershey Trust highlights the ongoing trading dynamics within this well-established company.

Bottom Line

Investors should keep an eye on Hershey's upcoming earnings report on November 5, 2026, for insights into its financial health. The recent insider sales provide a glimpse into the company's current trading environment, but the 13F filings reflect past positions that may not represent current holdings.