Smead Capital Management 13F: Adds $26M to Crocs (CROX) Stake
Smead Capital Management has boosted its stake in Crocs, Inc. by over 220,000 shares.
Reviewed by automated data checks against the source filing. How we make and check alerts
Smead Capital Management added 220,571 shares to its stake in Crocs, Inc. ($CROX), a 45.08% increase, according to a 13F filing with the SEC dated October 16, 2026. It reported 709,816 shares worth $83.27 million at the end of the quarter.
Find the original: Smead Capital Management 13F filings on SEC EDGAR
CROX
Crocs, Inc.
Key Points
- Smead Capital Management added 220,571 shares of Crocs, Inc. (CROX) in a filing on October 16, raising its total stake to 709,816 shares valued at about $83.3 million.
- The stock recently traded around $123.30, which is above its 50-day moving average but below its 52-week high of $141.28.
- Analysts remain positive on Crocs, with a consensus rating of 'buy' and a mean price target of $138.75.
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Smead Capital Management has boosted its stake in Crocs, Inc. (CROX) by 220,571 shares, growing its total position to 709,816 shares. This increase reflects a 45.1% rise in its holdings, with a reported value of about $83.3 million. The filing was disclosed on October 16, 2026.
What Changed in Smead Capital Management's Crocs Position
Smead Capital Management increased its holdings from 489,245 shares to 709,816 shares. This growth in shares indicates the firm remains confident in Crocs’ potential.
Other Institutional Activity in Crocs
Several other funds have adjusted their stakes in Crocs lately. Blackrock Inc. reduced its holdings by 126,635 shares, leaving it with 4,652,050 shares worth about $572.9 million. FMR, LLC cut back by 249,060 shares, bringing its total to 3,507,502 shares valued at roughly $431.9 million. Vanguard Capital Management LLC slightly decreased its stake by 13,069 shares, ending with 2,165,082 shares worth around $266.6 million. Conversely, Vanguard Portfolio Management LLC added 8,551 shares, raising its total to 2,094,077 shares valued at about $257.9 million, while LSV Asset Management grew its stake by 198,102 shares, resulting in 1,809,996 shares worth approximately $222.9 million.
Crocs, Inc. Stock Up 4.9%
Crocs shares recently traded at $123.30, which is above its 50-day moving average of $121.62 by about 1.4%. However, the stock is still 12.7% below its 52-week high of $141.28. This positioning may raise interest as the company prepares for its upcoming earnings report.
Recent Earnings
For the trailing twelve months, Crocs reported revenue of approximately $4.05 billion and an earnings per share (EPS) of $11.41. The next earnings report is scheduled for October 29, 2026, which could provide more insights into the company's performance.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 analysts raised price targets.
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EPS & revenue
EPS beat estimates by 5.8%. Revenue met estimates.
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Profit surprise
EBITDA met by 2 percent. Operating income met by 1 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
2 target raises.
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Earnings quality
Gross margin down 1.0 points. Operating margin down 2.0 points. Positive free cash flow.
Earnings Call Summary
Crocs delivered a better than expected first quarter with 921 million dollars in revenue, aided by strong direct to consumer growth across both brands and new product launches like the LEGO brick clog and ballet flats. The Crocs brand declined 2 percent overall but DTC grew 11 percent as consumers embraced newness, while HEYDUDE brand dropped 13 percent but its DTC channel grew 8 percent. Management is confident in international expansion and returning both brands to growth in the second half despite headwinds from Middle East conflict and elevated shipping costs.
Guidance Crocs now expects full year revenue between 1.465 and 1.485 billion dollars, slightly above prior expectations. The company raised earnings per share guidance to 13.20 to 13.75 dollars for the year. For the second quarter, Crocs expects revenue to be down slightly, with earnings per share of 4.15 to 4.35 dollars.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Insider Buying and Selling at Crocs, Inc.
Several insiders have made trades recently. Chief Executive Officer Andrew Rees sold 30,000 shares valued at about $4.15 million on August 10, 2026. Director Thomas Smach bought 4,000 shares for around $437,530 on September 10, 2026, and added another 680 shares at an average price of $111.49, totaling about $75,813 on September 15, 2026. Also, on the same day, Director Beth Kaplan purchased 885 shares for about $99,228.
Analysts Set New Price Targets
On October 15, 2026, Barclays upgraded its rating on Crocs to 'Overweight' with a new target of $139. This follows previous ratings from firms like Seaport Global and B of A Securities, both maintaining a 'Buy' rating with targets of $160. Analysts generally have a positive outlook, with a mean price target of $138.75 from 12 opinions.
About Crocs
Crocs, Inc. designs and sells casual footwear and accessories for all ages under the Crocs and HEYDUDE brands. With its headquarters in Broomfield, Colorado, the company focuses on providing comfortable and stylish footwear options worldwide. This latest adjustment by Smead Capital reflects ongoing confidence in its business model and growth potential.
Bottom Line
Keep an eye on Crocs as it approaches its next earnings report on October 29, 2026. It'll be interesting to see how recent changes in institutional holdings and analyst ratings influence the stock's performance. Remember, 13F filings show holdings at a point in time and may not reflect current positions.
Related Filing Alerts
Source: Smead Capital Management's 13F filing on $CROX (Oct 16, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Find the original filing: Smead Capital Management 13F filings on SEC EDGAR. Written by software, not financial advice. How we make alerts