Mission Wealth Management 13F: Cuts Apple (AAPL) Stake by $94M
Institutional filing shows Mission Wealth Management reduced its holdings in tech giant Apple Inc. by nearly a quarter.
Reviewed by automated data checks against the source filing. How we make and check alerts
Mission Wealth Management sold 281,214 shares from its stake in Apple Inc. ($AAPL), a 23.20% decrease, according to a 13F filing with the SEC dated October 15, 2026. It reported 930,737 shares worth $309.95 million at the end of the quarter.
Since the filing, $AAPL is up 0.4% to date (from the $342 close on Oct 15, 2026).
Find the original: Mission Wealth Management 13F filings on SEC EDGAR
AAPL
Apple Inc.
Key Points
- Mission Wealth Management reduced its Apple Inc. stake by 281,214 shares, lowering its holdings 23.2% to 930,737 shares worth about $309.9 million.
- Major institutional peers like Blackrock Inc. and Vanguard Capital Management reported adjustments to their own massive Apple positions earlier in the year.
- Apple shares recently traded around $343.01, sitting near their 52-week high of $348.15 ahead of upcoming November earnings.
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Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Apple Inc. alert may contain errors. Disclosures
Mission Wealth Management trimmed its investment in Apple Inc. AAPL, according to a Form 13F filing with the SEC on October 15, 2026. Institutional filings look backward at the previous quarter's activity, so this report reflects the fund's positioning at that time and may not match its current holdings today.
What Changed in Mission Wealth Management's Apple Position
The fund sold 281,214 shares during the period, cutting its stake by 23.2% compared to the prior quarter. That left Mission Wealth Management with 930,737 shares of the iPhone maker. The remaining block carried a reported value of about $309.9 million at the time of the filing.
Other Institutional Activity in Apple
Blackrock Inc. grew its holdings by 18,314,912 shares, ending with 1,162,996,939 shares worth about $399.4 billion. Vanguard Capital Management LLC grew its holdings by 5,246,239 shares, ending with 959,107,911 shares worth about $329.4 billion. State Street Corporation grew its holdings by 12,770,030 shares, ending with 615,129,929 shares worth about $211.2 billion. Geode Capital Management, LLC grew its holdings by 2,727,705 shares, ending with 371,336,543 shares worth about $127.5 billion. Vanguard Portfolio Management LLC grew its holdings by 2,684,620 shares, ending with 334,119,156 shares worth about $114.7 billion.
Apple Inc. Stock Holds Steady
Apple shares recently traded around $343.01 as of October 16, 2026. The stock sits just 1.5% below its 52-week high of $348.15 and well above its 50-day moving average of $325.08. Market capitalization for the tech giant stands near $4.99 trillion.
Recent Earnings
Apple generated trailing-twelve-month revenue of $466.82 billion alongside trailing earnings of $8.72 per share. The company reported a net profit margin of 27.6% and a return on equity of 148.8%. Its next quarterly earnings report is scheduled for November 2, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
10 analysts raised price targets.
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EPS & revenue
EPS beat estimates by 1.1%. Revenue missed estimates by 0.6%.
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Profit surprise
EBITDA beat by 2 percent. Operating income beat by 3 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
10 target raises.
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Earnings quality
Gross margin up 2.2 points. Operating margin up 1.2 points. Positive free cash flow.
Earnings Call Summary
Apple delivered its best-ever quarter with 143.8 billion dollars in revenue, up 16 percent. iPhone surged 23 percent to 85.3 billion dollars driven by strong customer demand for the iPhone 17 lineup and record upgraders in China and India. Services hit an all-time record of 30 billion dollars, up 14 percent, while the installed base reached 2.5 billion active devices. Management highlighted Apple Intelligence features resonating with users and expanded retail presence in India as growth drivers.
Guidance Apple expects March quarter revenue to grow 13 percent to 16 percent year over year, with services growing at a similar rate to December. Gross margin should land between 48 percent to 49 percent. The company faces iPhone supply constraints from advanced chip demand but remains confident in the business outlook.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Dividend
Apple pays an annualized dividend supported by a payout ratio of 12.0%, yielding 0.32% based on recent market pricing.
Insider Buying and Selling at Apple Inc.
On October 2, 2026, insider Deirdre O'Brien sold 46,389 shares valued at $15,466,923. On October 2, 2026, Chief Executive Officer John Ternus sold 25,412 shares valued at $8,460,740. On October 2, 2026, Timothy D Cook sold 191,753 shares valued at $63,845,841. On October 6, 2026, General Counsel Jennifer Newstead sold 2,399 shares at a price of $332.01, totaling $796,492.
Analysts Set New Price Targets
On September 23, 2026, B of A Securities reiterates the stock with a Buy rating and a $370.0 price target. On September 29, 2026, Morgan Stanley reiterates the stock with an Overweight rating and a $360.0 price target. On October 1, 2026, Morgan Stanley maintains the stock with an Overweight rating and a $355.0 price target. On October 1, 2026, Needham reiterates the stock with a Hold rating. On October 12, 2026, JP Morgan maintains the stock with an Overweight rating and a $360.0 price target. Across Wall Street, analysts maintain a consensus Buy rating with a mean price target of $329.38 across 39 analyst opinions.
About Apple Inc.
Apple designs and manufactures consumer electronics, software, and online services. Its core products include the iPhone smartphone line, Mac computers, iPad tablets, and wearables like the Apple Watch and AirPods. Institutional adjustments like Mission Wealth Management's recent trim highlight ongoing portfolio rebalancing as the tech giant trades near record valuation highs.
Bottom Line
Investors will look toward Apple's upcoming earnings release on November 2, 2026, for fresh updates on consumer demand and hardware sales. Institutional filing disclosures remain historical records and do not necessarily reflect current portfolio positioning. Keep in mind that 13F filings are backward-looking: they show holdings as of the end of the reporting quarter and may not represent the fund's current position.
Related Filing Alerts
Source: Mission Wealth Management's 13F filing on $AAPL (Oct 15, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Find the original filing: Mission Wealth Management 13F filings on SEC EDGAR. Written by software, not financial advice. How we make alerts