Wedbush Raises Unity Software (U) Price Target to $55

Wedbush has reaffirmed its Outperform rating on Unity Software, increasing the price target to $55.0, a 35.97% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:21 PM EDT

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Wedbush raised its price target on Unity Software Inc. ($U) to $55 from $50 on October 14, 2026, and rates the stock "Outperform".

Since the rating, $U is down 2.4% to date (from the $41.40 close on Oct 14, 2026).

U Unity Software Inc.

$40.40 -8.70% year to date

Daily close · Oct 16, 2026

Key Points

On October 14, 2026, Wedbush reiterated its Outperform rating on Unity Software Inc. with a new price target of $55.0, up from $50.0.
Wedbush's $55 price target implies 35.97% upside from Unity Software Inc.'s ($U) current $40.45 share price.
As of October 16, 2026, Unity shares traded recently around $40.45, which is 26.5% below the new analyst target.
Unity's revenue for the trailing twelve months was approximately $2.03 billion, showing a year-over-year growth of 23.9%.

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On October 14, 2026, Wedbush reaffirmed its Outperform rating on Unity Software Inc. (NYSE: U) and raised its price target from $50.0 to $55.0. This adjustment reflects the firm's positive outlook on the company’s potential growth, especially in the competitive technology sector.

Wedbush's Call on Unity Software

Wedbush maintains its Outperform rating on Unity Software, increasing the price target to $55.0 from a prior target of $50.0. This move suggests that the firm sees a strong upside potential for the stock, despite its current trading price.

Other Institutional Activity in Unity Software

Several other institutional investors have also maintained their positions in Unity Software. Blackrock Inc. increased its holdings by 4,445,818 shares, bringing its total to 23,380,305 shares valued at about $944.3 million. Vanguard Portfolio Management LLC added 1,879,200 shares, ending with 20,466,738 shares worth approximately $826.7 million. Vanguard Capital Management LLC also grew its stake by 1,648,997 shares, totaling 17,205,571 shares valued at around $694.9 million.

Unity Software Inc. Stock Down 2.3%

As of October 16, 2026, Unity shares are trading recently around $40.45, which is 26.5% below the new price target set by Wedbush. The stock is currently 22.4% below its 52-week high of $52.15 and 141.1% above its 52-week low of $16.78. This indicates that while the stock has seen significant growth from its lows, it still has room for improvement compared to the analysts' expectations.

12-month forecast

$U price target

Unity Software Inc. daily closes and this analyst's $55 target. Not advice.

Recent Earnings

Unity Software reported trailing twelve-month revenue of approximately $2.03 billion, reflecting a year-over-year growth of 23.9%. However, the company has not been profitable, with a net margin of -29.0% and a return on equity of -17.4%. The next earnings report is scheduled for November 5, 2026.

Insider Buying and Selling at Unity Software Inc.

Recent insider transactions include several executives selling shares. Chief Executive Officer Matthew S. Bromberg sold 16,383 shares on August 25, 2026, valued at about $742,278. Chief Operating Officer Alexander Blum sold 22,559 shares on August 27 and another 43,556 shares on August 28, totaling approximately $1,895,194. These transactions were not part of a planned sale under Rule 10b5-1.

Analysts Set New Price Targets

On October 14, 2026, Wedbush reiterated its Outperform rating on Unity Software and raised its price target to $55.0. Other firms have also maintained their ratings with similar targets; Jefferies has a target of $54.0, BTIG has a target of $53.0, and Wells Fargo has set a target of $53.0 as well. The consensus among analysts suggests a strong buy rating with a mean price target of about $50.41.

About Unity Software Inc.

Unity Software Inc. operates a platform that helps developers create and manage games and interactive experiences across various devices, including mobile phones, PCs, and consoles. The company has a strong presence in multiple regions, including the United States, Europe, and Asia.

Bottom Line

Investors should watch for Unity's upcoming earnings report on November 5, 2026, as well as any further analyst ratings or institutional activity. The recent adjustments by Wedbush and other analysts highlight the potential growth in Unity's stock, despite its current trading price.