UBS Rates JetBlue Airways (JBLU) sell, $4.50 Price Target

UBS continues to hold a bearish outlook on JBLU, maintaining a sell rating with a $4.5 price target, a 23.34% downside from the current price.

By EarningsIQ Research Desk · Published Jun 23, 2026, 10:01 AM EDT · Updated Jun 26, 2026, 2:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

UBS rated JetBlue Airways Corporation ($JBLU) "sell" with a $4.50 price target on June 23, 2026.

Since the rating, $JBLU is up 3.6% after 1 week, down 9.8% after 1 month and down 47.0% to date (from the $5.53 close on Jun 23, 2026).

JBLU JetBlue Airways Corporation

$2.93 -36.17% year to date

Daily close · Oct 16, 2026

Key Points

UBS reiterated its sell rating on JBLU, setting a price target of $4.5 on June 23, 2026.
UBS's $4.50 price target implies 23.34% downside from JetBlue Airways Corporation's ($JBLU) current $5.87 share price.
JBLU shares traded at $5.64 on Tuesday, with significant insider activity reported in May.
BlackRock added 1,007,966 shares of JBLU, while State Street Corp increased its holdings by 6.8%.

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On June 23, 2026, UBS reiterated its sell rating for JBLU, setting a price target of $4.5. This continued bearish outlook comes as JBLU shares traded at $5.64 on Tuesday.

Analyst rating track record

UBS vs. the S&P 500

YTD return +7.20% hypothetical

All-time return +23.22% S&P 500 +25.54%

vs. S&P 500 -2.32% behind the index

Hypothetical returns from UBS's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in JBLU

Several major funds have adjusted their positions in JBLU. BlackRock, Inc. grew its holdings by 1,007,966 shares, ending with 43,555,419 shares valued at about $192.5 million. Meanwhile, Icahn Carl C maintained its position with 33,621,735 shares, without any change. Vanguard Portfolio Management LLC opened a new position with 17,016,101 shares worth approximately $75.2 million. Dimensional Fund Advisors LP slightly reduced its stake by 42,483 shares, holding 13,129,869 shares valued at $58 million. State Street Corp increased its holdings by 810,786 shares, a 6.8% rise, to 12,677,092 shares worth $56 million.

JetBlue Airways Corporation Stock Up 34.3%

Shares of JBLU traded at $5.64 on Tuesday. The stock has seen a range of institutional interest, with significant transactions reported in recent filings.

12-month forecast

$JBLU price target

JetBlue Airways Corporation daily closes and this analyst's $4.50 target. Not advice.

Insider Buying and Selling at JetBlue Airways Corporation

Several insider transactions were reported in May. Joanna Geraghty, CEO, both bought and sold 245,700 shares on May 29, 2026, and additionally sold 135,873 shares at an average price of $5.38. Vivek Sharma sold 32,000 shares at $5.41 on May 28, 2026. Dawn Southerton, Principal Accounting Officer, sold 18,193 shares at $5.00 on May 4, 2026. Thomas Winkelmann sold 35,473 shares at $4.70 on May 1, 2026.

Analysts Set New Price Targets

UBS maintained its sell rating on JBLU with a $4.5 price target on June 23, 2026. Previously, UBS had also set a target of $4.0 on May 26, 2026, and $3.5 on March 16, 2026. Goldman Sachs maintained a sell rating with a $3.5 target on April 1, 2026. BMO Capital initiated coverage with a hold rating and a $4.5 target on March 24, 2026.

Bottom Line

UBS's reiteration of a sell rating on JBLU with a $4.5 target suggests a cautious outlook. Investors track these ratings to gauge market sentiment, though it's important to remember that analyst opinions can change. This report reflects UBS's perspective as of June 2026.