UBS Rates Celsius (CELH) buy, $50 Price Target
UBS maintains its buy rating on Celsius Holdings with a $50 price target, a 70.77% upside from the current price.
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UBS rated Celsius Holdings, Inc. ($CELH) "buy" with a $50 price target on June 30, 2026.
Since the rating, $CELH is up 8.3% after 1 week, up 0.2% after 1 month and down 3.7% to date (from the $29.28 close on Jun 30, 2026).
CELH
Celsius Holdings, Inc.
Key Points
- UBS reiterated its buy rating on Celsius Holdings, Inc. (NasdaqCM: CELH) with a $50 price target on June 30, 2026.
- UBS's $50 price target implies 70.77% upside from Celsius Holdings, Inc.'s ($CELH) current $29.28 share price.
- Shares of Celsius Holdings traded near $29.79 on Tuesday, with a market cap of approximately $7.63 billion.
- Insider activity includes recent purchases by CEO John Fieldly and COO Eric Hanson, while analysts broadly maintain buy ratings.
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UBS has reiterated its buy rating on Celsius Holdings, Inc. (NasdaqCM: CELH), maintaining a price target of $50. This reaffirmation came from analyst Peter Grom on June 30, 2026. Shares of Celsius traded near $29.79 on Tuesday.
UBS vs. the S&P 500
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Other Institutional Activity in Celsius Holdings
AllianceBernstein L.P. increased its holdings by 1,213,588 shares, ending with 19,792,620 shares valued at approximately $905.3 million, a 6.5% increase. BlackRock, Inc. added 421,786 shares to its portfolio, bringing its total to 15,945,400 shares worth about $565.7 million, a 2.7% increase. Vanguard Portfolio Management LLC and Vanguard Capital Management LLC both opened new positions, acquiring 8,820,087 and 8,215,468 shares respectively, with values of $312.9 million and $291.5 million. FMR LLC boosted its stake by 509,193 shares, totaling 6,255,233 shares valued at $221.9 million, marking an 8.9% increase.
Celsius Holdings, Inc. Stock Up 7.8%
Shares of Celsius Holdings, Inc. traded near $29.79 on Tuesday. The company boasts a market cap of about $7.63 billion, a P/E ratio of 69.4, and a forward P/E of 14.8. Celsius has a beta of 0.903, indicating its stock is less volatile than the market. Over the past year, the stock has ranged from a low of $27.47 to a high of $66.74. The 50-day moving average is $30.92, and the 200-day moving average is $44.18. The company has a current ratio of 1.77 and a quick ratio of 1.31, with a debt-to-equity ratio of 22.45.
$CELH price target
Celsius Holdings, Inc. daily closes and this analyst's $50 target. Not advice.
Recent Earnings
Celsius Holdings reported revenue of approximately $2.97 billion, with a growth rate of 137.7%. The company's net margin stands at 5.9%, and it achieved a return on equity of 8.1%. Earnings per share were $0.43. The next earnings report is anticipated on August 10, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target cuts vs 0 raises.
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EPS & revenue
EPS beat estimates by 35.5%. Revenue met estimates.
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Profit surprise
EBITDA met by 1 percent. Operating income beat by 9 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
2 target cuts.
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Earnings quality
Gross margin down 4.0 points. Operating margin up 2.0 points. Positive free cash flow.
Earnings Call Summary
Celsius Holdings reported record first quarter revenue of $783 million, driven by strong performance in Alani Nu with 60 percent pro forma growth and CELSIUS brand revenue of $348 million, though CELSIUS growth moderated to 6 percent year over year. The company completed its Alani Nu integration capturing $50 million in synergies, achieved 20.9 percent portfolio market share in tracked channels as of mid-April, and activated new partnerships including Formula One and global soccer tournament sponsorships. Management highlighted successful limited time offers like Alani's Lime Slush and CELSIUS's forthcoming Electric Vibe flavor, SKU optimization, and fizz-free expansion, while noting that elevated aluminum and freight costs may slow the path back to low 50 percent gross margins in the near term.
Guidance Management did not provide specific financial guidance for coming quarters or full year 2026. They discussed strategic priorities including shelf space gains of about 17 percent for CELSIUS and over 100 percent for Alani, additional innovation launches, and margin improvement opportunities through 2027, but gave no numerical targets for revenue or earnings.
Clearly negative report. The company missed important expectations and likely triggers downward revisions.
Insider Buying and Selling at Celsius Holdings, Inc.
Recent insider transactions at Celsius Holdings include COO Eric Hanson selling 6,146 shares at $33.27 on May 30, 2026. CEO John Fieldly purchased 8,475 shares at $29.36 on May 22, 2026, and sold 1,058 shares at $30.16 on May 17, 2026. Additionally, Eric Hanson bought 7,500 shares at $29.04 on May 21, 2026, and Hal Kravitz purchased 8,400 shares at $29.73 on May 22, 2026.
Analysts Set New Price Targets
On June 30, 2026, UBS maintained its buy rating for Celsius Holdings with a $50 price target. Roth Capital also maintained a buy rating with a $57 target on June 25, 2026, and B of A Securities did the same with a $45 target on June 24, 2026. The consensus among analysts is a buy rating, with an average target price of $58.52 based on 21 opinions.
About Celsius Holdings
Celsius Holdings, Inc. is a beverage company based in Boca Raton, Florida. It develops and sells functional energy drinks under brands like CELSIUS, Alani Nu, and Rockstar. These products are available in various formats, including ready-to-drink beverages and hydration powders. The company operates globally, distributing through multiple channels such as supermarkets, convenience stores, and online platforms. Led by CEO John Fieldly, Celsius employs around 1,497 people.
Bottom Line
UBS's reaffirmation of its buy rating on Celsius Holdings reflects continued confidence in the company's growth prospects. With a diverse product lineup and global reach, Celsius remains a notable player in the beverage sector. Investors keep a close eye on 13F filings and analyst ratings to gauge institutional sentiment and potential future performance.
Related Filing Alerts
Source: UBS's rating change on $CELH (Jun 30, 2026). Written by software, not financial advice. How we make alerts