Susquehanna Rates Affirm (AFRM) buy, $105 Price Target

Analyst James Friedman kept his bullish stance on the payment network as the stock trades well above its long-term moving averages, a 32.09% upside from the current price.

By EarningsIQ Research Desk · Published Jun 25, 2026, 11:01 AM EDT · Updated Jun 29, 2026, 11:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Susquehanna rated Affirm Holdings, Inc. ($AFRM) "buy" with a $105 price target on June 25, 2026.

Since the rating, $AFRM is up 10.1% after 1 week, down 4.9% after 1 month and down 3.7% to date (from the $76.85 close on Jun 25, 2026).

AFRM Affirm Holdings, Inc.

$74.01 -0.03% year to date

Daily close · Oct 16, 2026

Key Points

Susquehanna reiterated its buy rating on Affirm Holdings (AFRM) on June 25, 2026, setting a $105.00 price target for the San Francisco-based fintech firm.
Susquehanna's $105 price target implies 32.09% upside from Affirm Holdings, Inc.'s ($AFRM) current $79.49 share price.
The company reported strong fundamentals for its most recent period, including $4.26 billion in revenue with a 33% growth rate and a healthy 45.3% net margin.
Wall Street sentiment remains largely positive, with 32 analysts maintaining a consensus buy recommendation and an average price target of $98.59 per share.

Get $AFRM trade alerts by text

We text you when insiders, Congress or big funds trade $AFRM. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Affirm Holdings, Inc. alert may contain errors. Disclosures

Susquehanna analyst James Friedman recently weighed in on Affirm Holdings, Inc. (AFRM), sticking with a buy rating for the financial services company. On June 25, 2026, the firm set a price target of $105.00, suggesting room for growth from recent levels. This call comes as the company continues to expand its reach in the buy-now, pay-later market across North America.

Analyst rating track record

Susquehanna vs. the S&P 500

YTD return -12.85% hypothetical

All-time return -0.19% S&P 500 +35.72%

vs. S&P 500 -35.91% behind the index

Hypothetical returns from Susquehanna's disclosed trades, not real profit or advice. How we model this.

Analysts Set New Price Targets

Susquehanna is not the only firm seeing potential in the credit services provider. On October 13, 2026, Goldman Sachs kept its buy rating but lowered its price target to $103.00 from a previous $115.00. Earlier that month, TD Cowen also maintained a buy rating, though it trimmed its target to $110.00. Other firms like Loop Capital and Scotiabank initiated coverage in September 2026 with buy-equivalent ratings and targets of $105.00 and $95.00, respectively. Out of 32 analysts covering the stock, the collective recommendation is a buy, with an average target price of $98.59.

Affirm Stock Price Trends

On Thursday, shares of Affirm were priced at $79.49. The stock has shown solid momentum, staying above its 200-day moving average of $66.81. While it is currently trading below its 52-week high of $90.44, it has climbed significantly from the $42.10 low seen over the past year. The company's P/E ratio, which tells us how much investors pay for each dollar of earnings, sits at 13.73 based on its latest figures.

12-month forecast

$AFRM price target

Affirm Holdings, Inc. daily closes and this analyst's $105 target. Not advice.

Recent Earnings and Growth

Affirm's financial health showed strength in its last reporting period. The company brought in $4.26 billion in revenue, representing a 33% increase compared to the prior year. Efficiency was also high, with a return on equity of 45.1% and a net margin of 45.3%. These figures suggest the company is doing well at turning its sales into actual profit. Investors are looking toward November 5, 2026, when the company is expected to release its next set of quarterly results.

Insider Buying and Selling at Affirm Holdings, Inc.

There has been some activity from the company's executive team recently. On June 26, 2026, Chief Operating Officer Michael Linford bought 100,000 shares at $5.39 each, a transaction totaling $539,000. On that same day, he also sold 100,000 shares. These types of transactions are common for executives and are often part of pre-planned compensation or tax strategies.

Commerce and Payments Technology

Affirm Holdings operates a digital payment platform that lets people pay for purchases over time. Founded in 2012, the company works with both small businesses and massive retailers to offer credit at the point of sale. Their system covers everything from travel and electronics to fashion, helping shoppers split up costs without using traditional credit cards.

Looking Ahead for AFRM

As the fintech sector shifts, Affirm's ability to maintain its 33% revenue growth will be a primary focus for shareholders. The next major update will arrive with the November 5, 2026, earnings report, which should provide more clarity on consumer spending habits. While analyst ratings and price targets offer a glimpse into Wall Street's expectations, they are opinions based on past performance and current market trends.