Rosenblatt Rates ROKU buy, $160 Price Target

Rosenblatt has reaffirmed its positive stance on Roku shares, pointing to a price target that sits well above where the streaming stock currently trades, a 18.31% upside from the current price.

By EarningsIQ Research Desk · Published Jun 16, 2026, 9:02 AM EDT · Updated Jun 22, 2026, 3:04 PM EDT

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Rosenblatt rated Roku, Inc. ($ROKU) "buy" with a $160 price target on June 16, 2026.

Since the rating, $ROKU is down 2.1% after 1 week, up 4.3% after 1 month and up 12.0% to date (from the $137.95 close on Jun 16, 2026).

ROKU Roku, Inc.

$154.54 +42.14% year to date

Daily close · Oct 16, 2026

Key Points

Rosenblatt analyst Barton Crockett reiterated a buy rating on Roku, Inc. (NASDAQ:ROKU) with a price target of $160 on June 16, 2026.
Rosenblatt's $160 price target implies 18.31% upside from Roku, Inc.'s ($ROKU) current $135.24 share price.
Roku stock recently changed hands at $135.24, leaving a notable gap between its current price and Rosenblatt's $160 target.
The wider analyst community holds a consensus hold recommendation on Roku with an average target price of $162.33 across 20 opinions.

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Rosenblatt Maintains Buy View on Roku Stock

Rosenblatt analyst Barton Crockett reiterated a buy rating on Roku, Inc. (NASDAQ:ROKU) on June 16, 2026, keeping a $160 price target in place. The firm's target sits comfortably above where the streaming platform's shares currently change hands, highlighting an expected upside from current trading levels.

12-month forecast

$ROKU price target

Roku, Inc. daily closes and this analyst's $160 target. Not advice.

Roku Stock Performance and Valuation

Roku shares traded recently at $135.24 on Tuesday. The stock sits below its 50-day moving average of $154.49 while holding above its 200-day moving average of $124.96. Over the past year, the shares have moved between a low of $78.53 and a high of $159.89. The company carries a price-to-earnings ratio of 65.82 based on trailing results, alongside a forward P/E of 39.14.

Analysts Set New Price Targets

Other Wall Street firms have also updated their views on Roku in recent months. On September 24, 2026, Wedbush reiterated a neutral rating with a $155 price target. Earlier, Wells Fargo downgraded the stock to equal-weight on August 14, 2026, lowering its target from $167 to $165. Rosenblatt itself previously maintained its buy rating and $160 target on August 10, 2026. UBS kept a neutral rating while raising its target to $172 on August 7, 2026, and Guggenheim moved to a neutral stance with a $160 target on the same day. Seaport Global also shifted to a neutral rating on August 7, 2026. Citigroup maintained a neutral rating on July 17, 2026, lifting its target to $157 from $120. Across 20 analyst opinions, the stock carries a consensus hold recommendation and an average target price of $162.33, with targets ranging from a low of $150 to a high of $205.

What Roku Does

Roku operates a widely used TV streaming platform that connects consumers to television shows, movies, news, and sports. The company generates revenue through both its platform segment, which includes digital advertising and subscription services, and its devices segment, which covers streaming players, branded televisions, and smart home accessories. Headquartered in San Jose, California, the company reaches audiences internationally as well as domestically.

What's Ahead for Roku, Inc.

Investors will have a chance to evaluate the company's financial trajectory when Roku reports its next set of quarterly results on November 5, 2026. Market watchers will track whether user engagement and advertising revenue can bridge the gap between current trading levels and Wall Street price targets.