Evercore ISI Group Rates ROKU hold, $160 Price Target

Evercore ISI has changed Roku's rating to hold and set a price target of $160, a 18.31% upside from the current price.

By EarningsIQ Research Desk · Published Jun 16, 2026, 11:01 AM EDT · Updated Jun 23, 2026, 8:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Evercore ISI Group rated Roku, Inc. ($ROKU) "hold" with a $160 price target on June 16, 2026.

Since the rating, $ROKU is down 2.1% after 1 week, up 4.3% after 1 month and up 12.0% to date (from the $137.95 close on Jun 16, 2026).

ROKU Roku, Inc.

$154.54 +42.14% year to date

Daily close · Oct 16, 2026

Key Points

Evercore ISI has lowered its rating on Roku, Inc. to hold with a price target of $160, while the stock trades at $135.24.
Evercore ISI Group's $160 price target implies 18.31% upside from Roku, Inc.'s ($ROKU) current $135.24 share price.
Roku's stock has fluctuated between a 52-week low of $78.53 and a high of $159.89, highlighting its volatility.
Analysts have a consensus rating of hold on Roku, with a mean price target of $162.33 based on 20 opinions.

Get $ROKU trade alerts by text

We text you when insiders, Congress or big funds trade $ROKU. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Roku, Inc. alert may contain errors. Disclosures

Evercore ISI Lowers Roku's Rating

Evercore ISI has lowered its rating on Roku, Inc. (NasdaqGS: ROKU) to hold and set a price target of $160. The stock was trading at $135.24 on June 16, 2026, creating a noticeable gap between the target and the current price.

Why the Change?

This downgrade reflects a shift in sentiment from Evercore ISI, as the firm adjusts its outlook on Roku. Previously, the rating was higher, but the new target suggests a cautious approach moving forward. The stock has seen significant fluctuations, with a 52-week range of $78.53 to $159.89, which emphasizes the volatility in its performance.

Analysts Set New Price Targets

Other analysts have also weighed in on Roku recently. On September 24, 2026, Wedbush reiterated a Neutral rating with a target of $155. Wells Fargo downgraded Roku to Equal-Weight on August 14, 2026, with a reduced target of $165, down from $167. Meanwhile, Rosenblatt maintained a Buy rating with a target of $160 on August 10, 2026. UBS and Guggenheim also adjusted their ratings to Neutral, with targets of $172 and $160, respectively, on August 7, 2026. Citigroup kept its Neutral rating but raised its target to $157 on July 17, 2026.

How Roku, Inc. Stock Has Traded

Roku's stock price of $135.24 is currently below its 50-day moving average of $154.49. This positioning could be a concern for investors, especially considering the recent downgrade and the volatility in its trading history. The stock is notably well below its 52-week high of $159.89, which might prompt investors to reassess their positions.

12-month forecast

$ROKU price target

Roku, Inc. daily closes and this analyst's $160 target. Not advice.

What Roku, Inc. Does

Roku, Inc. operates a TV streaming platform that allows users to access a wide range of content, including TV shows, movies, and sports. The company also sells streaming devices and smart TVs, which adds to its revenue stream. Given the recent rating change by Evercore ISI, investors may want to keep a close eye on how Roku navigates its market position.

What’s Next for Roku?

Roku is set to report its next earnings on November 5, 2026. This upcoming report will be crucial for investors, especially in light of the recent analyst downgrades. The 13F filings reflect positions as of the reporting period and may not represent current holdings, so investors should stay updated on further developments.