Loop Capital Rates ROKU hold, $155 Price Target

Loop Capital has downgraded Roku to a Hold rating with a $155 price target, a 14.61% upside from the current price.

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Loop Capital rated Roku, Inc. ($ROKU) "hold" with a $155 price target on June 16, 2026.

Since the rating, $ROKU is down 2.1% after 1 week, up 4.3% after 1 month and up 12.0% to date (from the $137.95 close on Jun 16, 2026).

ROKU Roku, Inc.
$154.54 +42.14% year to date
Daily close · Oct 16, 2026

Key Points

  • Loop Capital downgraded Roku, Inc. (ROKU) to a Hold rating on June 16, 2026, setting a price target of $155.
  • Loop Capital's $155 price target implies 14.61% upside from Roku, Inc.'s ($ROKU) current $135.24 share price.
  • Roku shares are trading near $141.5 on NasdaqGS, with a market cap of approximately $20.9 billion and a forward P/E of 39.2.
  • Insider activity includes CEO Anthony Wood's planned sales and purchases, while analysts from Piper Sandler and JP Morgan also downgraded the stock.

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Loop Capital has downgraded Roku, Inc. (NASDAQ:ROKU) to a Hold rating, setting a price target of $155. This change was announced on June 16, 2026, as the stock traded near $141.5.

Roku, Inc. Stock Down 11.4%

Shares of Roku are currently trading around $141.5 on the NasdaqGS. The company, which operates a TV streaming platform, has a market cap of roughly $20.9 billion. It carries a P/E ratio of 104.4 and a forward P/E of 39.2. With a beta of 2.027, Roku's stock has seen a 52-week low of $77.64 and a high of $148.88. The stock's 50-day moving average is $120.13, while the 200-day moving average stands at $104.42.

12-month forecast

$ROKU price target

Roku, Inc. daily closes and this analyst's $155 target. Not advice.

Analysts Set New Price Targets

On June 16, 2026, several analysts adjusted their ratings for Roku. Loop Capital downgraded the stock to a Hold with a $155 target. Piper Sandler, Evercore ISI Group, and JP Morgan also downgraded Roku to Hold, each setting a $160 target. Meanwhile, Rosenblatt maintained a Buy rating with a $160 target.

Insider Buying and Selling at Roku, Inc.

Recent insider activities at Roku include CEO Anthony Wood's sales and purchases on June 12, 2026. Wood sold 25,000 shares at $130 each under a planned transaction and bought the same amount without a specific price disclosed. Additionally, Mustafa Ozgen, President of Devices, sold 10,194 shares at $144 as part of a planned sale.

Other Institutional Activity in Roku

Several institutional investors have adjusted their holdings in Roku. FMR LLC increased its position by 3,331,410 shares, totaling 17,011,060 shares valued at approximately $1.61 billion. BlackRock, Inc. added 483,241 shares, bringing its total to 7,426,295 shares worth about $702.7 million. ARK Investment Management LLC, however, reduced its holdings by 2,061,333 shares, now holding 3,820,405 shares valued at $361.5 million.

About Roku, Inc.

Roku, Inc. operates a popular TV streaming platform that allows users to access a wide range of content, including TV shows, movies, news, and sports. The company also offers digital advertising services and sells streaming players, Roku-branded TVs, and other smart home products. Founded in 2002, Roku is headquartered in San Jose, California, and led by CEO Anthony J. Wood. With 3,600 employees, Roku continues to expand its presence in the entertainment industry.

Bottom Line

Loop Capital's downgrade reflects a cautious outlook on Roku, with a new price target set at $155. Investors track such analyst ratings closely as they can influence market sentiment. The 13F and insider activity, while informative, are backward-looking and may not fully represent current investor sentiment.

Source: Loop Capital's rating change on $ROKU (Jun 16, 2026). Written by software, not financial advice. How we make alerts

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