RBC Capital Cuts Ally Financial (ALLY) Price Target to $50

RBC Capital maintains its Outperform rating and sets a price target of $50 for Ally Financial, a 31.10% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:29 PM EDT

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RBC Capital cut its price target on Ally Financial Inc. ($ALLY) to $50 from $55 on October 9, 2026, and rates the stock "Outperform".

Since the rating, $ALLY is up 0.2% after 1 week and up 0.2% to date (from the $37.59 close on Oct 9, 2026).

ALLY Ally Financial Inc.

$37.68 -15.93% year to date

Daily close · Oct 16, 2026

Key Points

On October 9, 2026, RBC Capital reiterated its Outperform rating on Ally Financial Inc. with a price target of $50.
RBC Capital's $50 price target implies 31.10% upside from Ally Financial Inc.'s ($ALLY) current $38.14 share price.
Shares of Ally Financial recently traded at $38.14, which is 23.7% below the price target set by RBC Capital.
The company is set to report earnings on October 20, 2026, following a recent revenue growth of 11% year-over-year.

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RBC Capital reiterated its Outperform rating on Ally Financial Inc. (NYSE: ALLY) on October 9, 2026, maintaining a price target of $50. This target is a decrease from a prior target of $55.00. The firm's latest call comes as Ally Financial's shares recently traded at $38.14, which puts them about 23.7% below the new target.

Analyst rating track record

RBC Capital vs. the S&P 500

YTD return -1.26% hypothetical

All-time return -1.26% S&P 500 +0.30%

vs. S&P 500 -1.56% behind the index

Hypothetical returns from RBC Capital's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Ally Financial

Several other institutional investors have also adjusted their positions in Ally Financial. Blackrock Inc. grew its holdings by 97,020 shares, ending with 28,632,394 shares worth about $1.08 billion. Meanwhile, Berkshire Hathaway, Inc. reduced its stake by 2,001,074 shares, bringing its total to 27,000,000 shares valued at approximately $1.02 billion. Harris Associates L.P. trimmed its position by 303,705 shares, now holding 26,105,434 shares worth about $983.9 million. On the other hand, Vanguard Portfolio Management LLC added 750,200 shares to its holdings, totaling 14,098,964 shares valued at around $531.4 million.

Ally Financial Inc. Stock Down 4.6%

Ally Financial's shares are currently trading at $38.14, which is well below the $50 target set by RBC Capital. The stock has been under pressure recently, following a downgrade from Morgan Stanley to an Equal-Weight rating with a target of $43.00, which adds to the urgency for investors to watch the upcoming earnings report.

12-month forecast

$ALLY price target

Ally Financial Inc. daily closes and this analyst's $50 target. Not advice.

Recent Earnings

Ally Financial reported trailing twelve-month revenue of approximately $7.9 billion, reflecting a year-over-year growth of 11%. The company achieved an earnings per share (EPS) of $4.25, and it has a return on equity (ROE) of 9.7%. Investors are looking forward to the next earnings call scheduled for October 20, 2026.

Insider Buying and Selling at Ally Financial Inc.

Insider trading activity has been noted at Ally Financial. Douglas R. Timmerman, an officer, sold 39,675 shares on April 17, 2026, for a total value of about $1.79 million at an average price of $45.17. Stephanie N. Richard, another officer, sold 5,000 shares on May 15, 2026, for approximately $210,708 at an average price of $42.14, and 5,000 shares on August 4, 2026, for about $221,168 at an average price of $44.23.

Analysts Set New Price Targets

On September 30, 2026, Wells Fargo downgraded Ally Financial to an Equal-Weight rating with a price target of $42.00, down from $55.00. UBS maintained a Buy rating on October 5, 2026, with a target of $50.00, reduced from $54.00. Raymond James also maintained its Strong Buy rating with a target of $52.00 on October 6, 2026, while TD Cowen kept its Buy rating with a target of $54.00, down from $55.00.

About Ally Financial

Ally Financial Inc. is a digital financial services company based in Detroit, Michigan. It offers a range of financial products, including automotive finance, insurance, and corporate finance services in the U.S. and Canada. The company has about 10,300 employees and is focused on providing innovative digital solutions to its customers.

Bottom Line

Investors should keep an eye on Ally Financial as it prepares for its earnings report on October 20, 2026. The recent analyst ratings and price targets indicate a cautious outlook, especially following the downgrade from Morgan Stanley. With shares currently trading below the target set by RBC Capital, market sentiment may shift based on upcoming financial results.