Raymond James Cuts Deckers Outdoor (DECK) Price Target to $105

The firm adjusts its price target for Deckers to $105 from $120 as it maintains an Outperform rating, a 23.20% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:30 PM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Raymond James cut its price target on Deckers Outdoor Corporation ($DECK) to $105 from $120 on October 16, 2026, and rates the stock "Outperform".

DECK Deckers Outdoor Corporation

$85.71 -19.74% year to date

Daily close · Oct 16, 2026

Key Points

On October 16, 2026, Raymond James reiterated its Outperform rating on Deckers Outdoor Corporation, lowering the price target to $105 from $120.
The stock closed at $85.23, showing potential upside given the new target compared to the recent trading range.
Analysts have a consensus rating of 'buy' on Deckers, with an average target price of $118.32 across 22 opinions.

Get $DECK trade alerts by text

We text you when insiders, Congress or big funds trade $DECK. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Deckers Outdoor Corporation alert may contain errors. Disclosures

Raymond James has reiterated its Outperform rating on Deckers Outdoor Corporation (NYSE: DECK) on October 16, 2026. The firm lowered its price target from $120 to $105 following recent financial results. The stock was trading at $85.23 at the time of the report.

Analyst rating track record

Raymond James vs. the S&P 500

YTD return -2.84% hypothetical

All-time return -2.84% S&P 500 +1.68%

vs. S&P 500 -4.52% behind the index

Hypothetical returns from Raymond James's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Deckers Outdoor Corporation

Blackrock Inc. reduced its stake by 1,252,243 shares, now holding 13,532,204 shares worth about $1.15 billion. Vanguard Capital Management LLC also trimmed its position by 57,242 shares, ending with 9,175,405 shares valued at $782.34 million. In contrast, State Street Corporation added 138,484 shares, increasing its total to 6,320,808 shares worth approximately $538.94 million. Vanguard Portfolio Management LLC grew its holdings by 97,593 shares, totaling 5,941,506 shares valued at around $506.60 million. Meanwhile, FMR, LLC cut its position by 846,262 shares, bringing its total to 5,286,073 shares valued at about $450.72 million.

Deckers Outdoor Corporation Stock Up 2.9%

The shares of Deckers are currently trading at $85.23, close to the 50-day moving average of $84.77, indicating a steady performance in recent weeks. The stock's 52-week range has been between $77.20 and $122.29, suggesting it has faced some volatility but remains well-positioned for growth according to analyst targets.

12-month forecast

$DECK price target

Deckers Outdoor Corporation daily closes and this analyst's $105 target. Not advice.

Recent Earnings

Deckers reported revenue of $5.53 billion, reflecting a 5.7% growth year-over-year. The company also posted an EPS of $6.97, with a net margin of 18.36% and a return on equity of 42.56%. Their next earnings report is scheduled for October 22, 2026.

Earnings drift grade

Outlook vs expectations on the last report — not price action.

B 74/100

Reported May 21, 2026

Forward outlook
2 target raises vs 1 cuts.
EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
Pre-earnings setup
Expectations were about average.
Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.

Earnings Call Summary

Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.

Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.

Solid report. Results were generally better than expected, but the forward outlook did not materially change.

Analysts Set New Price Targets

On October 16, 2026, Raymond James maintained its Outperform rating and set a new price target of $105 for Deckers. Telsey Advisory Group also kept its Market Perform rating with a target of $105 on October 15. BMO Capital initiated coverage with an Underperform rating and a target of $70 on September 9. Overall, analysts have set a consensus target mean price of $118.32 based on 22 opinions.

About Deckers Outdoor Corporation

Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for casual and high-performance activities. Known for brands like UGG, HOKA, and Teva, the company operates globally and aims to provide quality products for various lifestyles.

Bottom Line

Investors should keep an eye on Deckers' upcoming earnings report on October 22, 2026, for further insights into its financial performance. The recent 13F filing data reflects institutional positions as of June 30, 2026, and may not represent current holdings.