Northland Capital Markets Rates BNED buy, $17 Price Target

Northland Capital maintains a Buy rating and sets a $17 target for Barnes & Noble Education, a 52.88% upside from the current price.

By EarningsIQ Research Desk · Published Jun 13, 2026, 2:08 AM EDT · Updated Jun 15, 2026, 1:01 PM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Northland Capital Markets rated Barnes & Noble Education, Inc. ($BNED) "buy" with a $17 price target on June 10, 2026.

Since the rating, $BNED is down 2.0% after 1 week, up 19.4% after 1 month and up 21.2% to date (from the $10.68 close on Jun 10, 2026).

BNED Barnes & Noble Education, Inc.

$12.95 +52.35% year to date

Daily close · Oct 16, 2026

Key Points

Northland Capital Markets reiterated its Buy rating for Barnes & Noble Education, setting a $17 price target as of June 10, 2026.
Northland Capital Markets's $17 price target implies 52.88% upside from Barnes & Noble Education, Inc.'s ($BNED) current $11.12 share price.
Barnes & Noble Education stock traded at $11.12, with a market cap of $381.4 million and a 52-week range between $5.90 and $12.21.
Despite negative earnings, Barnes & Noble Education has seen insider activity, with CEO Jonathan Shar selling shares in March 2026.

Get $BNED trade alerts by text

We text you when insiders, Congress or big funds trade $BNED. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Barnes & Noble Education, Inc. alert may contain errors. Disclosures

Northland Capital Markets has reiterated its Buy rating for Barnes & Noble Education, Inc. (NYSE:BNED), establishing a price target of $17. This announcement was made on June 10, 2026, by analyst Owen Rickert. Shares of the company were recently trading at $11.12.

Analysts Set New Price Targets

On June 10, 2026, Northland Capital Markets reiterated its Buy rating for Barnes & Noble Education, with a price target of $17. This reflects continued confidence in the company's potential. Meanwhile, the consensus among analysts is a Buy rating, with a mean target price also set at $17.

Other Institutional Activity in Barnes & Noble Education

Kanen Wealth Management LLC increased its holdings by 23,800 shares, bringing its total to 3,423,782 shares valued at approximately $30.2 million. BlackRock, Inc. trimmed its position by 9,813 shares, ending with 1,087,626 shares worth about $9.6 million. Morgan Stanley also reduced its stake by 58,935 shares, resulting in 1,045,727 shares valued at $9.2 million.

Barnes & Noble Education, Inc. Stock Up 4.5%

Shares of Barnes & Noble Education, Inc. (NYSE:BNED) traded near $11.12. The company has a market cap of approximately $381.4 million. It has no meaningful forward P/E ratio as it is not currently profitable. The stock has a 52-week low of $5.90 and a high of $12.21. The 50-day moving average is $10.18, while the 200-day moving average stands at $9.12. The company's current ratio is 1.424, with a quick ratio of 0.736 and a debt-to-equity ratio of 108.979.

12-month forecast

$BNED price target

Barnes & Noble Education, Inc. daily closes and this analyst's $17 target. Not advice.

Recent Earnings

Barnes & Noble Education reported revenue of about $1.73 billion, with a growth rate of 11.3%. Despite this growth, the company posted a negative net margin of 0.56% and a return on equity of -3.36%. The next earnings report is expected on March 10, 2026.

Insider Buying and Selling at Barnes & Noble Education, Inc.

In March 2026, CFO Jason Snagusky and CEO Jonathan Shar sold 17 and 81 shares, respectively, at an average price of $8.11. Additionally, insiders William Martin, Kathryn Eberle Walker, Denise Warren, and Sean Madnani each bought 23,867 shares on March 11.

About Barnes & Noble Education

Barnes & Noble Education, Inc. operates bookstores on college and university campuses, along with K-12 institutions across the United States. The company sells and rents textbooks, offers digital courseware, and provides general merchandise such as apparel and technology products. Headquartered in Florham Park, New Jersey, and led by CEO Jonathan Shar, the company employs around 2,352 people.

Bottom Line

Northland Capital's reaffirmation of a Buy rating suggests optimism in Barnes & Noble Education's future prospects, even as the company navigates financial challenges. Investors often track such analyst ratings for insights, although it's important to remember that these are backward-looking assessments. As always, individual investment decisions should consider the latest market conditions and personal financial goals.