Morgan Stanley Rates ZION buy, $77 Price Target

Morgan Stanley maintains a buy rating for Zions Bancorp with a $77 price target, a 11.29% upside from the current price.

By EarningsIQ Research Desk · Published Jun 29, 2026, 2:03 PM EDT · Updated Jul 1, 2026, 3:01 PM EDT

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Morgan Stanley rated Zions Bancorporation, National Association ($ZION) "buy" with a $77 price target on June 29, 2026.

Since the rating, $ZION is up 1.6% after 1 week, down 0.9% after 1 month and down 8.2% to date (from the $69.06 close on Jun 29, 2026).

ZION Zions Bancorporation, National Association

$63.37 +9.28% year to date

Daily close · Oct 16, 2026

Key Points

Morgan Stanley reiterated its buy rating on Zions Bancorp, maintaining a price target of $77 on June 29, 2026.
Morgan Stanley's $77 price target implies 11.29% upside from Zions Bancorporation, National Association's ($ZION) current $69.19 share price.
Shares of NasdaqGS:ZION traded near $69.14 on Monday, with a market cap of $10.17 billion and a P/E ratio of 10.7.
Insider transactions included both buys and sells, while analysts show varied ratings from buy to sell.

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Morgan Stanley's analyst Manan Gosalia has reiterated a buy rating for Zions Bancorporation, National Association (NasdaqGS:ZION) with a price target of $77. This reaffirmation came on June 29, 2026. The bank's stock traded around $69.14 on that Monday.

Analyst rating track record

Morgan Stanley vs. the S&P 500

YTD return +40.15% hypothetical

All-time return +36.50% S&P 500 +33.97%

vs. S&P 500 +2.53% ahead of the index

Hypothetical returns from Morgan Stanley's disclosed trades, not real profit or advice. How we model this.

Zions Bancorporation, National Association Stock Up 6.1%

Shares of Zions Bancorp were trading near $69.14 on Monday. The company, with a market cap of about $10.17 billion, has a P/E ratio of 10.7 and a forward P/E of 10.3. The stock has a 52-week range between $46.19 and $69.8, with a 50-day moving average of $63.34 and a 200-day moving average of $58.57. Zions Bancorp's beta is relatively low at 0.811, indicating lower volatility compared to the broader market.

12-month forecast

$ZION price target

Zions Bancorporation, National Association daily closes and this analyst's $77 target. Not advice.

Recent Earnings

Zions Bancorp reported revenue of $3.39 billion, reflecting a growth of 10.2%. The company achieved a net margin of 28.4% and a return on equity of 14.1%. The next earnings release is scheduled for July 20, 2026.

Dividend

Zions Bancorp offers an annual dividend rate of $1.80, yielding 2.6% with a payout ratio of 27.6%. This provides a steady income stream to its investors.

Insider Buying and Selling at Zions Bancorporation, National Association

Several insider transactions were recorded at Zions Bancorp. On June 2, 2026, Ryan Daniel Joseph purchased 1,921 shares at an average price of $62.02. On the same day, Nathan Callister, Executive Vice President, sold 922 shares at the same price. Earlier in May, Executive Vice President Jennifer Anne Smith sold 4,209 shares at $62.50, and Controller Robert Ryan Richards both bought and sold shares at different times.

Analysts Set New Price Targets

On June 29, 2026, Morgan Stanley maintained its buy rating for Zions Bancorp with a price target of $77. Previously, on June 23, 2026, Baird downgraded the stock to hold with a target of $68. Stephens & Co. reinstated a buy rating with a $79 target on June 15, 2026. The consensus among 21 analysts is a buy, with a mean target price of $69.81.

About Zions Bancorporation

Zions Bancorporation, National Association, is a regional bank headquartered in Salt Lake City, Utah. It provides a wide range of banking services primarily across the western United States. The bank operates under several brands, including Zions Bank and California Bank & Trust. Led by CEO Harris Henry Simmons, the company employs approximately 9,090 people.

Bottom Line

Zions Bancorp has received a reaffirmed buy rating from Morgan Stanley, reflecting continued confidence in the bank's performance. With its upcoming earnings and steady dividend, Zions remains a stock to watch in the financial sector. As always, remember that analyst ratings and 13F filings reflect past events and may not indicate future performance.