Morgan Stanley Rates McGraw Hill (MH) buy, $18 Price Target

Analyst Toni Kaplan reiterated a buy rating as the education giant continues its digital shift across K-12 and higher education markets, a 73.75% upside from the current price.

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Morgan Stanley rated McGraw Hill, Inc. ($MH) "buy" with a $18 price target on June 12, 2026.

Since the rating, $MH is down 22.0% after 1 week, down 10.5% after 1 month and up 18.9% to date (from the $11.76 close on Jun 12, 2026).

MH McGraw Hill, Inc.
$13.98 -14.50% year to date
Daily close · Oct 16, 2026

Key Points

  • Morgan Stanley analyst Toni Kaplan reaffirmed a buy rating on McGraw Hill, Inc. (MH) with an $18.00 price target on June 12, 2026.
  • Morgan Stanley's $18 price target implies 73.75% upside from McGraw Hill, Inc.'s ($MH) current $10.36 share price.
  • The stock is currently trading at $10.36, roughly 13% below its 50-day moving average and significantly lower than the $17.92 average price target held by Wall Street analysts.
  • McGraw Hill reported revenue of $2.12 billion in its most recent period, supported by a 17.3% return on equity and a forward price-to-earnings ratio of 6.39.

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On June 12, 2026, Morgan Stanley analyst Toni Kaplan reiterated a buy rating on McGraw Hill, Inc. (MH), maintaining a price target of $18.00 for the education solutions company. This call suggests significant potential upside from the current share price, as the firm continues to transition its traditional textbook business into a digital-first learning platform for students and professionals.

Analysts Set New Price Targets

The broader analyst community remains largely optimistic about McGraw Hill's trajectory. Beyond the Morgan Stanley update, several other firms have weighed in recently. On September 22, 2026, BTIG reiterated its buy rating with a $17.00 price target. Earlier in August, UBS maintained a neutral stance but raised its target from $14.00 to $15.00, while BMO Capital kept an outperform rating and lifted its target to $17.00. Currently, 12 analysts follow the stock, resulting in a consensus recommendation of strong buy and an average price target of $17.92. This collective outlook suggests that while individual targets vary, most professionals expect the stock to climb toward the high teens.

McGraw Hill Stock Performance

On this Saturday, shares of McGraw Hill are priced at $10.36. The stock has been trading in a relatively wide range over the past year, hitting a low of $8.95 and a high of $18.00. The current price sits below both the 50-day moving average of $11.92 and the 200-day moving average of $13.06. With a market capitalization of approximately $2.54 billion, the stock's current valuation reflects a trailing P/E ratio of 27.06. However, the forward P/E ratio—which compares the price to estimated future earnings—is much lower at 6.39, indicating that analysts expect earnings to improve in the coming year.

12-month forecast

$MH price target

McGraw Hill, Inc. daily closes and this analyst's $18 target. Not advice.

Recent Earnings and Financial Health

McGraw Hill generated $2.12 billion in revenue over its most recent reporting period, achieving a modest revenue growth rate of 2.6%. The company maintains a net margin of 4.38% and a healthy return on equity (ROE) of 17.3%, which measures how effectively the company uses investor capital to generate profit. While the company carries a high debt-to-equity ratio of 336.6, its current ratio of 0.78 shows its ability to cover short-term obligations. Investors are looking ahead to the next earnings announcement scheduled for November 11, 2026, to see if the company can maintain its profitability, which currently stands at $0.49 per share.

Education and Digital Learning Solutions

McGraw Hill provides instructional materials and digital learning tools for K-12 schools, colleges, and professional certification programs like medicine and engineering. The company has moved away from being just a book publisher, now focusing on adaptive software that changes based on how a student learns. This digital shift is a key driver for the business, as it allows for recurring revenue through subscriptions rather than one-time book sales. The company operates globally, selling its materials in roughly 80 different languages across 100 countries.

What's Ahead for McGraw Hill, Inc.

With the next earnings report coming in November, the market will be watching for progress in the Higher Education and Global Professional segments, which are critical to the company's digital growth strategy. The current gap between the stock price and analyst targets suggests that Wall Street believes the market has not yet fully priced in the company's turnaround efforts or its potential for earnings growth. As with all analyst ratings, these targets represent professional opinions on future performance and are subject to change based on new economic data or company results.

Source: Morgan Stanley's rating change on $MH (Jun 12, 2026). Written by software, not financial advice. How we make alerts

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