Morgan Stanley Raises MAR Price Target to $384

Morgan Stanley has reaffirmed its Overweight rating on Marriott International, raising the price target to $384.00, a 1.46% downside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:01 PM EDT

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Morgan Stanley raised its price target on Marriott International, Inc. ($MAR) to $384 from $380 on October 12, 2026, and rates the stock "Overweight".

Since the rating, $MAR is up 5.1% to date (from the $369.30 close on Oct 12, 2026).

MAR Marriott International, Inc.

$388.05 +24.55% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, Morgan Stanley reiterated its Overweight rating on Marriott International, increasing the price target from $380.00 to $384.00.
Morgan Stanley's $384 price target implies 1.46% downside from Marriott International, Inc.'s ($MAR) current $389.69 share price.
As of October 16, 2026, Marriott shares are trading at $389.69, which is above both the 50-day and 200-day moving averages by about 10.9% and 10.8%, respectively.
Marriott has a market cap of approximately $100.6 billion and is set to report earnings on November 2, 2026.

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Morgan Stanley reaffirmed its Overweight rating on Marriott International, Inc. (NASDAQ: MAR) on October 12, 2026. The firm raised its price target from $380.00 to $384.00. This new target reflects Morgan Stanley's positive outlook on the company.

Morgan Stanley's Call on Marriott

Morgan Stanley maintained its Overweight rating on Marriott and increased the price target to $384.00. This is an increase from the prior target of $380.00. The firm sees continued strength in Marriott's performance, even as the stock recently traded above its moving averages.

Other Institutional Activity in Marriott

Several other institutional investors have also made moves with Marriott shares. Blackrock Inc. grew its holdings by 557,880 shares, ending with 16,054,546 shares valued at about $6.23 billion. State Street Corporation added 271,816 shares, bringing its total to 9,644,773 shares worth around $3.74 billion. Meanwhile, Invesco Ltd. trimmed its stake by 197,676 shares, reducing its total to 9,636,938 shares valued at approximately $3.74 billion. FMR, LLC decreased its holdings by 265,418 shares, resulting in a total of 6,812,385 shares worth about $2.64 billion.

Marriott International, Inc. Stock Up 4.8%

As of October 16, 2026, Marriott shares are trading at $389.69. This recent price is about 10.9% above the 50-day moving average of $351.40 and 10.8% above the 200-day moving average of $351.84. However, the stock is still about 5.2% below its 52-week high of $410.98.

12-month forecast

$MAR price target

Marriott International, Inc. daily closes and this analyst's $384 target. Not advice.

Recent Earnings

Marriott reported trailing twelve-month revenue of approximately $7.38 billion, with a year-over-year revenue growth of 11.1%. The company's earnings per share (EPS) for the same period stood at $9.66. The next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at Marriott International, Inc.

Several insiders have sold shares recently. On May 18, 2026, Officer Peggy Fang Roe sold 3,000 shares at an average price of $361.56, totaling about $1.08 million. On September 25, 2026, John Willard Marriott Jr., a beneficial owner of more than 10% of a class of security, sold 3,500 shares at $352.09, valued at approximately $1.23 million. Other insiders, including David Sheets Marriott and Deborah Marriott Harrison, also sold 3,500 shares each on the same date for similar amounts.

Analysts Set New Price Targets

On October 12, 2026, Morgan Stanley reiterated its Overweight rating on Marriott with a new price target of $384.00, up from $380.00. The consensus among analysts gives Marriott a buy recommendation with a mean price target of approximately $383.54 based on 26 opinions.

About Marriott International

Marriott International, Inc. operates and franchises hotels and other lodging properties around the world. The company manages a diverse portfolio of brands, including JW Marriott and The Ritz-Carlton, catering to various market segments. Its strong market presence and strategic brand positioning contribute to its growth potential, making it an important player in the lodging industry.

Bottom Line

Investors will be looking ahead to Marriott's earnings report on November 2, 2026, for further insights into the company's performance. Morgan Stanley's recent reiteration of its Overweight rating and price target adjustment suggests ongoing confidence in Marriott's growth trajectory.