Morgan Stanley Raises Hilton Worldwide (HLT) Price Target to $336

Morgan Stanley has reiterated its Overweight rating on Hilton Worldwide Holdings with a new price target of $336.00, a 3.58% downside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:05 PM EDT

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Morgan Stanley raised its price target on Hilton Worldwide Holdings Inc. ($HLT) to $336 from $332 on October 12, 2026, and rates the stock "Overweight".

Since the rating, $HLT is up 5.4% to date (from the $327.54 close on Oct 12, 2026).

HLT Hilton Worldwide Holdings Inc.

$345.12 +17.96% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, Morgan Stanley reiterated its Overweight rating on Hilton Worldwide Holdings Inc. with a price target of $336.00, up from $332.00.
Morgan Stanley's $336 price target implies 3.58% downside from Hilton Worldwide Holdings Inc.'s ($HLT) current $348.48 share price.
As of October 16, 2026, Hilton's stock was recently trading around $348.48, which is about 3.7% above Morgan Stanley's new target.
Hilton has a trailing twelve-month revenue of $5.1 billion and an EPS of $6.82, with next earnings set for October 28, 2026.

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Morgan Stanley has reiterated its Overweight rating on Hilton Worldwide Holdings Inc. (NYSE: HLT) with a new price target of $336.00 on October 12, 2026. This is an increase from their previous target of $332.00.

The current stock price for Hilton is recently around $348.48 as of October 16, 2026, which is about 3.7% above Morgan Stanley's target. This indicates a positive outlook from the firm compared to the stock's recent performance.

Other Institutional Activity in Hilton

Several other institutional investors have adjusted their positions in Hilton. Blackrock Inc. reduced its holdings by 2,200,365 shares, ending with 18,977,358 shares valued at approximately $6.55 billion. Vanguard Capital Management LLC slightly trimmed its stake by 25,332 shares, holding 14,875,756 shares worth about $5.13 billion. FMR, LLC also decreased its position by 429,559 shares, now owning 11,243,230 shares valued at around $3.88 billion. Meanwhile, State Street Corporation increased its holdings by 320,697 shares, totaling 9,697,789 shares valued at about $3.35 billion. JPMorgan Chase & Co. cut its stake by 2,573,210 shares, leaving it with 7,861,543 shares worth around $2.71 billion.

Hilton Worldwide Holdings Inc. Stock Up 14.0%

Hilton's shares are currently trading above its 200-day moving average, reflecting strong investor interest. The price of $348.48 is significantly above the recent target set by Morgan Stanley, suggesting that the stock may be trading at a premium in the current market.

12-month forecast

$HLT price target

Hilton Worldwide Holdings Inc. daily closes and this analyst's $336 target. Not advice.

Recent Earnings

Hilton reported trailing twelve-month revenue of $5.1 billion and an EPS of $6.82. The company's next earnings report is expected on October 28, 2026, which could provide further insights into its financial performance.

Insider Buying and Selling at Hilton Worldwide Holdings Inc.

Insider transactions show two notable sales on September 14, 2026. Chris Carr, a Director, sold 439 shares at an average price of $310.34 for a total of $136,239. Laura Fuentes, an Officer, sold 7,289 shares, valued at approximately $2,258,218. Both transactions were not part of planned trades.

Analysts Set New Price Targets

On October 12, 2026, Morgan Stanley maintained its Overweight rating with a new target of $336.00. Other firms have also made recent adjustments; Susquehanna maintained a Neutral rating with a target of $345.00 on August 11, while Truist Securities held its Hold rating and raised its target from $312.00 to $316.00 on September 10.

About Hilton Worldwide Holdings Inc.

Hilton Worldwide Holdings Inc. is a hospitality company that manages, franchises, and leases hotels and resorts. With a strong presence in the lodging industry, Hilton operates various hotel brands and has a workforce of about 182,000 employees. The company's performance in the market is closely tied to travel and tourism trends, making its stock a focus for investors.

Bottom Line

Investors should keep an eye on Hilton's upcoming earnings report scheduled for October 28, 2026, as it may provide further insights into the company's financial health. Morgan Stanley's reiterated rating reflects confidence in Hilton's ongoing performance in the hospitality sector.