Morgan Stanley Rates Celsius (CELH) buy, $48 Price Target

Analyst Eric Serotta maintains a positive stance on Celsius Holdings, Inc. while other Wall Street firms adjust their price targets, a 70.09% upside from the current price.

By EarningsIQ Research Desk · Published Jun 23, 2026, 1:02 PM EDT · Updated Jun 26, 2026, 10:01 AM EDT

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Morgan Stanley rated Celsius Holdings, Inc. ($CELH) "buy" with a $48 price target on June 23, 2026.

Since the rating, $CELH is up 4.0% after 1 week, down 3.5% after 1 month and up 0.1% to date (from the $28.16 close on Jun 23, 2026).

CELH Celsius Holdings, Inc.

$28.19 -40.96% year to date

Daily close · Oct 16, 2026

Key Points

Morgan Stanley analyst Eric Serotta reiterated a buy rating on Celsius Holdings, Inc. (CELH) on June 23, 2026, setting a $48 price target.
Morgan Stanley's $48 price target implies 70.09% upside from Celsius Holdings, Inc.'s ($CELH) current $28.22 share price.
Shares trade around $28.22, giving the beverage maker a market value near $7.13 billion and a trailing price-to-earnings ratio of 122.4.
Wall Street maintains a general buy recommendation on the stock, backed by 21 analyst opinions and a mean price target of $41.62.

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Morgan Stanley Maintains Positive Outlook on Celsius Holdings

Morgan Stanley analyst Eric Serotta reaffirmed a buy rating on Celsius Holdings, Inc. (CELH) on June 23, 2026, anchoring his view with a $48 price target. This update joins a busy stretch of analyst activity surrounding the beverage maker as financial institutions review their expectations for the company's growth.

Analyst rating track record

Morgan Stanley vs. the S&P 500

YTD return +30.70% hypothetical

All-time return +27.30% S&P 500 +33.38%

vs. S&P 500 -6.08% behind the index

Hypothetical returns from Morgan Stanley's disclosed trades, not real profit or advice. How we model this.

Recent Analyst Adjustments Across Wall Street

Other major firms have updated their outlooks on the stock in recent months. On October 13, 2026, TD Cowen maintained a buy rating while adjusting its target from $41 to $35. Earlier on August 10, 2026, Stephens & Co. kept an overweight rating alongside a target shift from $65 to $50. Maxim Group moved the stock to a hold rating on August 8, 2026. Meanwhile, UBS, Citigroup, Morgan Stanley itself, and JP Morgan offered updates on August 7, 2026, with UBS keeping a buy rating at a $44 target, Citigroup maintaining a buy rating at $40, Morgan Stanley setting a $42 target, and JP Morgan outlining an overweight view at $52. Bernstein also adjusted its stance on August 7, 2026, moving to a market perform rating with a $26 target. Overall, the stock carries a consensus buy recommendation from 21 analysts, featuring a mean price target of $41.62 alongside a high target of $64 and a low target of $26.

Stock Valuation and Trading Levels

Trading near $28.22 on Tuesday, shares of Celsius Holdings sit well below their 52-week high of $66.00 while hovering above the low of $23.56. The company carries a market capitalization of roughly $7.13 billion. Based on trailing results, the stock has a trailing P/E ratio of 122.43, while its forward P/E ratio stands at 16.51. Market participants look toward the upcoming earnings report on November 9, 2026, for fresh updates on revenue growth and profit margins.

12-month forecast

$CELH price target

Celsius Holdings, Inc. daily closes and this analyst's $48 target. Not advice.

What Celsius Holdings Does

Celsius Holdings, Inc. develops and sells functional energy drinks and wellness beverages. Best known for its namesake fitness drinks, the company also markets Alani Nu and Rockstar products through direct-to-store delivery, mass merchants, convenience stores, and e-commerce platforms. Headquartered in Boca Raton, Florida, the firm serves customers across North America, Europe, and international markets.

What's Ahead for Celsius Holdings, Inc.

Investors continue to weigh changing analyst targets against the company's broader operational performance. Attention shifts toward the November financial disclosures to see how beverage sales trend into the final stretch of the year.