JP Morgan Rates Tapestry (TPR) buy, $205 Price Target

JP Morgan has reaffirmed its buy rating on Tapestry, Inc., boosting the price target to $205 following recent market performance, a 39.94% upside from the current price.

By EarningsIQ Research Desk · Published Jun 12, 2026, 9:11 PM EDT · Updated Jun 13, 2026, 1:00 AM EDT

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JP Morgan rated Tapestry, Inc. ($TPR) "buy" with a $205 price target on June 12, 2026.

Since the rating, $TPR is up 1.2% after 1 week, down 7.7% after 1 month and down 18.2% to date (from the $146.86 close on Jun 12, 2026).

TPR Tapestry, Inc.

$120.18 -6.01% year to date

Daily close · Oct 16, 2026

Key Points

On June 12, 2026, JP Morgan reiterated its buy rating on Tapestry, Inc. (TPR), setting a new price target of $205, up from the current price of $146.49.
JP Morgan's $205 price target implies 39.94% upside from Tapestry, Inc.'s ($TPR) current $146.49 share price.
With a market cap of about $22.5 billion, Tapestry has shown solid performance in the luxury goods market, competing in a sector that includes brands like Coach and Kate Spade.
The company is set to report its next earnings on November 5, 2026, and currently has a P/E ratio of 15.6, indicating a strong outlook among analysts.

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JP Morgan Upgrades Price Target for Tapestry

On June 12, 2026, JP Morgan reiterated its buy rating on Tapestry, Inc. (TPR) and raised its price target to $205. This change comes as the stock trades at $146.49 on the NYSE. The firm’s analyst, Matthew Boss, continues to express confidence in Tapestry's potential for growth in the luxury goods market.

Analysts Set New Price Targets

JP Morgan’s new target reflects a positive outlook for Tapestry. While this is a significant increase from the current price, other analysts have maintained their ratings as well. For instance, on October 16, 2026, Raymond James maintained its outperform rating but lowered its target to $140, while UBS kept its buy rating with a target of $232. Morgan Stanley also maintained an overweight rating with a target of $159. This demonstrates a range of perspectives, but the overall sentiment remains bullish.

Stock Performance and Market Context

Tapestry has a current market cap of approximately $22.5 billion and operates in the consumer cyclical sector, focusing on luxury goods. The stock price is currently trading above its 50-day moving average of $135.23, which may indicate a strong market position. The company's P/E ratio stands at 15.6, suggesting it is valued reasonably within its sector, especially as it prepares for its next earnings report on November 5, 2026.

12-month forecast

$TPR price target

Tapestry, Inc. daily closes and this analyst's $205 target. Not advice.

What TPR Does

Tapestry, Inc. designs and sells luxury accessories and lifestyle products through its well-known brands, including Coach and Kate Spade. The company has a diverse product range that includes handbags, footwear, and various accessories, catering to a global market.

What’s Next for Tapestry

Investors will be looking closely at Tapestry's upcoming earnings report on November 5, 2026. With JP Morgan's recent rating and target adjustment, the market will be watching how Tapestry continues to perform in the competitive luxury goods sector. Remember, the data from JP Morgan's rating reflects their view as of June 12, 2026, and may not represent any current changes in position.