JP Morgan Rates LegalZoom.com (LZ) buy, $8 Price Target

JP Morgan maintains a buy rating on LZ, targeting a price of $8, a 38.89% upside from the current price.

By EarningsIQ Research Desk · Published Jun 24, 2026, 12:02 PM EDT · Updated Jun 26, 2026, 2:01 AM EDT

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JP Morgan rated LegalZoom.com, Inc. ($LZ) "buy" with a $8 price target on June 24, 2026.

Since the rating, $LZ is up 11.8% after 1 week, up 22.5% after 1 month and up 3.4% to date (from the $5.86 close on Jun 24, 2026).

LZ LegalZoom.com, Inc.

$6.06 -36.81% year to date

Daily close · Oct 16, 2026

Key Points

JP Morgan reiterated its buy rating on LZ on June 24, 2026, with a price target of $8.
JP Morgan's $8 price target implies 38.89% upside from LegalZoom.com, Inc.'s ($LZ) current $5.76 share price.
Shares of LZ traded at $5.86 on Wednesday, reflecting the ongoing market sentiment.
Insiders including Nathan Gooden and Elizabeth Hamren bought shares on June 3, 2026.

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JP Morgan has reiterated its buy rating on LZ with a price target of $8. Analyst Ella Smith shared this update on June 24, 2026. Shares of LZ were trading at $5.86 on Wednesday.

Analyst rating track record

JP Morgan vs. the S&P 500

YTD return -4.57% hypothetical

All-time return +32.05% S&P 500 +36.91%

vs. S&P 500 -4.86% behind the index

Hypothetical returns from JP Morgan's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in LZ

Several institutional investors have been active in LZ. BlackRock, Inc. increased its holdings by 6,507,128 shares, reaching a total of 17,934,404 shares valued at about $101.7 million, marking a 56.9% increase. State Street Corp also boosted its position by 1,760,650 shares to 4,419,707 shares, worth approximately $25.1 million, a 66.2% rise. Meanwhile, Vanguard Portfolio Management LLC and Vanguard Capital Management LLC both opened new positions, acquiring 11,301,854 and 6,941,986 shares, respectively.

LegalZoom.com, Inc. Stock Down 2.5%

LZ's stock was trading around $5.86 on Wednesday. The company's stock has seen various movements, with a recent activity in its institutional holdings possibly influencing its market performance.

12-month forecast

$LZ price target

LegalZoom.com, Inc. daily closes and this analyst's $8 target. Not advice.

Insider Buying and Selling at LegalZoom.com, Inc.

On June 3, 2026, insiders Nathan Gooden, Elizabeth Hamren, John Francis Murphy, and Sivan Whiteley each purchased 35,585 shares. On the selling side, Nicole Miller, the Chief Legal Officer, sold 19,199 shares at $6.58 on May 19, 2026, under a Rule 10b5-1 plan. Similarly, Noel Bertram Watson, COO and CFO, sold 15,000 shares at $6.45 on May 18, 2026, also under a planned selling strategy.

Analysts Set New Price Targets

On June 24, 2026, JP Morgan maintained its buy rating on LZ with a price target of $8. Citigroup previously maintained a hold rating with a target of $7.5 on May 22, 2026. UBS also maintained a hold rating with a $7 target on May 7, 2026. The consensus among analysts indicates a mixed outlook with varying price targets.

Bottom Line

JP Morgan's reaffirmation of its buy rating on LZ, with an $8 target, shows confidence in the company's potential. Institutional activity and insider transactions provide additional context to the stock's market dynamics. As always, it's important to note that 13F filings and analyst ratings are backward-looking and may not reflect the current state of affairs.