JP Morgan Cuts Alibaba (BABA) Price Target to $200

JP Morgan has reiterated its Overweight rating on Alibaba, setting a price target of $200, a 83.23% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 1:56 PM EDT

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JP Morgan cut its price target on Alibaba Group Holding Limited ($BABA) to $200 from $210 on October 12, 2026, and rates the stock "Overweight".

Since the rating, $BABA is down 1.5% to date (from the $110.78 close on Oct 12, 2026).

BABA Alibaba Group Holding Limited

$109.11 -29.30% year to date

Daily close · Oct 16, 2026

Key Points

On October 12, 2026, JP Morgan reiterated its Overweight rating on Alibaba Group, setting a price target of $200, down from $210.
JP Morgan's $200 price target implies 83.23% upside from Alibaba Group Holding Limited's ($BABA) current $109.15 share price.
Alibaba's shares are currently trading around $109.15, which is below their 50-day moving average of $115.37 and 40.2% below the 52-week high of $182.50.
The company has a market cap of about $276.5 billion and a P/E ratio of 26.9, with next earnings scheduled for November 24, 2026.

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Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Alibaba Group Holding Limited alert may contain errors. Disclosures

JP Morgan has reiterated its Overweight rating on Alibaba Group Holding Limited (NYSE: BABA) with a price target of $200 on October 12, 2026. This is a reduction from the previous target of $210. As of October 16, 2026, Alibaba's shares were recently trading around $109.15.

Other Institutional Activity in Alibaba

Primecap Management Company trimmed its stake by 110,458 shares, bringing its total to 18,611,306 shares valued at about $2.03 billion. UBS Group AG also reduced its holdings by 56,294 shares, ending with 10,565,232 shares worth approximately $1.15 billion. Conversely, Dodge & Cox Inc. added 40,661 shares, increasing its stake to 9,957,970 shares valued at about $1.09 billion. HSBC Holdings PLC grew its position by 489,264 shares, totaling 9,634,384 shares worth around $1.05 billion. Morgan Stanley increased its holdings significantly by 1,274,988 shares, bringing its total to 7,419,507 shares valued at about $809.5 million.

Alibaba Group Holding Limited Stock Down 1.8%

Alibaba's shares are currently trading below both their 50-day and 200-day moving averages, indicating a potential downward trend. The stock is also about 40.2% below its 52-week high of $182.50, while being 18.7% above its 52-week low of $91.99. With a recent trading price of $109.15, the stock is below the mean price target of $186.17 set by analysts.

12-month forecast

$BABA price target

Alibaba Group Holding Limited daily closes and this analyst's $200 target. Not advice.

Recent Earnings

For the trailing twelve months, Alibaba reported revenue of approximately $1.04 trillion, with a net margin of 7.0% and a return on equity of 6.4%. The company is expected to announce its next earnings on November 24, 2026.

Analysts Set New Price Targets

On October 12, 2026, JP Morgan maintained its Overweight rating and adjusted its price target to $200 from $210. This aligns with a broader trend as Barclays also maintained an Overweight rating with a target of $200, while Citigroup kept its Buy rating with a target of $193. The consensus among analysts gives Alibaba a strong buy recommendation with a mean price target of $186.17 based on 39 opinions.

About Alibaba Group

Alibaba Group Holding Limited provides a wide range of technology infrastructure and marketing solutions to businesses in China and globally. With its various segments, including e-commerce and cloud services, Alibaba plays a significant role in the retail market.

Bottom Line

Investors should watch for Alibaba's next earnings report on November 24, 2026, and note that JP Morgan's recent rating change reflects ongoing market conditions. With the stock trading below key moving averages, it may be worth monitoring how these factors develop.