JP Morgan Rates Adobe (ADBE) buy, $340 Price Target

JP Morgan has reiterated its buy rating on Adobe Inc. with a new price target of $340, a 73.22% upside from the current price.

By EarningsIQ Research Desk · Published Jun 12, 2026, 9:10 PM EDT · Updated Jun 18, 2026, 10:01 AM EDT

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JP Morgan rated Adobe Inc. ($ADBE) "buy" with a $340 price target on June 12, 2026.

Since the rating, $ADBE is down 4.5% after 1 week, up 13.0% after 1 month and up 20.2% to date (from the $204.02 close on Jun 12, 2026).

ADBE Adobe Inc.

$245.20 -26.43% year to date

Daily close · Oct 16, 2026

Key Points

JP Morgan reiterated its buy rating on Adobe Inc. (ADBE) on June 12, 2026, setting a price target of $340.00.
JP Morgan's $340 price target implies 73.22% upside from Adobe Inc.'s ($ADBE) current $196.28 share price.
Shares are currently trading at $196.28, which is significantly lower than the 52-week high of $363.70.
The stock has a P/E ratio of 14.1, reflecting its valuation in the technology sector.

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JP Morgan's Positive Outlook for Adobe

JP Morgan has reiterated its buy rating on Adobe Inc. (ADBE), setting a new price target of $340.00 on June 12, 2026. This comes as the stock trades at $196.28, which is well below its 52-week high of $363.70. The firm remains optimistic about Adobe's potential in the technology sector, particularly given its strong fundamentals.

How This Call Compares to Other Ratings

While JP Morgan maintains a buy rating, other analysts have taken a more cautious approach. For instance, on October 13, 2026, HSBC downgraded Adobe to a hold rating with a target of $267. Similarly, Wells Fargo downgraded its rating to underweight with a target of $225. In contrast, DA Davidson has maintained a buy rating with a target of $290, showing a mix of perspectives on Adobe's stock.

Stock Performance Context

At the time of this report, Adobe's shares are trading at $196.28, reflecting a significant drop from its recent highs. This price is notably close to its 52-week low of $190.12, suggesting that it may be undervalued compared to its historical performance. Investors may find this situation intriguing as they consider the implications of JP Morgan's optimistic price target.

12-month forecast

$ADBE price target

Adobe Inc. daily closes and this analyst's $340 target. Not advice.

Analysts Set New Price Targets

The analyst consensus reflects a divided view on Adobe's stock. While JP Morgan holds a buy rating with a target of $340, other firms like Citigroup and Jefferies maintain neutral and hold ratings, respectively. The overall consensus rating is categorized as hold, with a mean price target of approximately $272.31 based on 32 analyst opinions. This divergence indicates a range of expectations for Adobe's future performance.

What Adobe Inc. Does

Adobe Inc. is a technology company based in San Jose, California, specializing in software for content creation and management. The company serves a wide array of customers, including individual creators and large enterprises, through its various segments that focus on digital media and digital experience solutions. JP Morgan's continued support highlights confidence in Adobe's business model and growth potential.

What to Watch at Adobe Inc.

Looking ahead, investors will be paying attention to Adobe's next earnings report scheduled for December 9, 2026. As the company navigates the evolving technology landscape, further updates from analysts and potential changes in stock ratings will be important to monitor. Remember, JP Morgan's rating reflects past performance and may not represent the current market position.