JP Morgan Rates ROKU hold, $160 Price Target

JP Morgan analyst David Karnovsky downgraded Roku, Inc. to 'Hold' with a $160 price target, a 18.31% upside from the current price.

By EarningsIQ Research Desk · Published Jun 16, 2026, 9:02 AM EDT · Updated Jun 23, 2026, 6:01 AM EDT

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JP Morgan rated Roku, Inc. ($ROKU) "hold" with a $160 price target on June 16, 2026.

Since the rating, $ROKU is down 2.1% after 1 week, up 4.3% after 1 month and up 12.0% to date (from the $137.95 close on Jun 16, 2026).

ROKU Roku, Inc.

$154.54 +42.14% year to date

Daily close · Oct 16, 2026

Key Points

JP Morgan's David Karnovsky downgraded Roku, Inc. to a 'Hold' rating with a $160 price target on June 16, 2026.
JP Morgan's $160 price target implies 18.31% upside from Roku, Inc.'s ($ROKU) current $135.24 share price.
Roku shares are currently trading at $141.5 with a market cap of $20.9 billion and a forward P/E ratio of 39.2.
Insiders, including CEO Anthony Wood, engaged in notable stock transactions in June 2026.

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On June 16, 2026, JP Morgan analyst David Karnovsky downgraded Roku, Inc. (NasdaqGS: ROKU) to a 'Hold' rating with a price target of $160. This change comes as the company's shares traded at $141.5.

Analysts Set New Price Targets

JP Morgan's move to downgrade Roku, Inc. to 'Hold' reflects a more cautious stance. The price target is set at $160. On the same day, Rosenblatt maintained its 'Buy' rating with a similar target of $160. Earlier, on June 15, Citizens and Needham both kept their 'Buy' ratings, with price targets of $175 and $170, respectively. Evercore ISI Group also maintained a 'Buy' rating on June 12, setting a target at $185.

Roku, Inc. Stock Down 11.4%

Shares of Roku, Inc. (NasdaqGS: ROKU) traded near $141.5. The company has a market capitalization of approximately $20.9 billion. Roku's forward P/E ratio is 39.2, and it has a beta of 2.027, indicating higher volatility compared to the market. The stock's 52-week range spans from $77.64 to $148.88, with a 50-day moving average of $120.13 and a 200-day moving average of $104.42.

12-month forecast

$ROKU price target

Roku, Inc. daily closes and this analyst's $160 target. Not advice.

Insider Buying and Selling at Roku, Inc.

In June 2026, Roku's CEO, Anthony Wood, was involved in several stock transactions. On June 12, he bought 25,000 shares, while also selling 25,000 shares at an average price of $130 under a planned sale. Mustafa Ozgen, President of Devices, Products, and Technology, sold 10,194 shares at $144 on the same day. Additionally, Jeff Hastings purchased 1,745 shares on June 11 without a specified price.

About Roku, Inc.

Roku, Inc., based in San Jose, California, operates a TV streaming platform in the U.S. and internationally. The company, led by CEO Anthony J. Wood, offers streaming players, Roku-branded TVs, and related accessories. Roku's platform allows users to access a wide range of content, including TV shows, movies, and sports. The company also provides digital advertising services and employs approximately 3,600 people.

Bottom Line

JP Morgan's downgrade of Roku, Inc. reflects a shift in sentiment, with a new price target of $160. While the stock trades at $141.5, investors will be watching upcoming earnings and market trends closely. Institutional and insider activities remain key areas of interest for tracking company performance.