MediaAlpha (MAX) CEO Yi Steven Sells $22K of Stock

Yi Steven, the Chief Executive Officer and co-founder of MediaAlpha, Inc. (NYSE: MAX), sold 2,033 shares on October 9, 2026. The shares were sold at an average price of $11.01 each, amounting to a total value of $22,376.82. This planned sale comes as the company continues to operate in the competitive field of insurance customer acquisition.

Inside Yi Steven's Trade

Yi Steven's recent trade adds to a series of transactions by company insiders. This sale follows earlier trades by Eugene Nonko, a director at MediaAlpha, who sold 15,468 shares on June 16, 2026, and 7,734 shares on October 13, 2026. Such activity may indicate a strategic adjustment by company leadership.

Other Institutional Activity in MediaAlpha

Several other institutional investors have maintained their positions in MediaAlpha. White Mountains Insurance Group, Ltd. holds 17,856,614 shares, valued at about $205.4 million, with no recent share change. Clearline Capital, LP increased its stake by 123,312 shares, bringing its total to 2,713,890 shares worth approximately $31.2 million. Meanwhile, Blackrock Inc. reduced its holdings by 84,487 shares, now owning 3,392,357 shares valued at about $39.0 million.

MediaAlpha, Inc. Stock Down 1.8%

As of October 16, 2026, MediaAlpha's stock is recently trading around $11.47, which is about equal to its 50-day moving average of $11.47. However, it is about 22% below its 52-week high of $14.70 and 20.9% under the analysts' average price target of $14.50. The stock's performance suggests a need for attention as it navigates a competitive landscape.

Recent Earnings

In its last reported earnings, MediaAlpha posted a revenue of approximately $1.22 billion with a year-over-year revenue growth of 25.9%. The earnings per share (EPS) for the trailing twelve months stood at $1.62. The next earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at MediaAlpha, Inc.

Eugene Nonko, a director of MediaAlpha, has been active in selling shares as well. On June 16, 2026, he sold 15,468 shares at an average price of $10.00, totaling $154,680. In a more recent trade on October 13, he sold another 7,734 shares at an average price of about $10.11, valued at roughly $78,219. These transactions reflect ongoing adjustments by insiders.

Analysts Set New Price Targets

Analysts have maintained various ratings for MediaAlpha. On June 23, 2026, TD Cowen maintained a Hold rating with a target of $11.00, down from $13.00. Keefe, Bruyette & Woods maintained an Outperform rating with a target of $17.00 on July 8, while Goldman Sachs kept a Neutral rating with a target of $14.00 as of July 30. The consensus recommendation currently stands at a Buy with a mean target price of $14.50 from seven analysts.

About MediaAlpha

MediaAlpha, Inc. operates a technology platform for insurance customer acquisition in the U.S. Its services cater to insurance carriers and agents across various sectors, including health and life insurance. Founded in 2014 and based in Los Angeles, MediaAlpha continues to grow in a rapidly changing industry.

Bottom Line

Investors should keep an eye on MediaAlpha's upcoming earnings report on October 28, 2026, for further insights into its financial health. With key insider trades and analyst ratings in play, the company's performance will be crucial for stakeholders.