Sprinklr (CXM) Director Ward JR Stephen M Buys $850K of Stock
Stephen M. Ward Jr. acquired 150,000 shares of Sprinklr at $5.67 each on October 13, 2026.
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Ward JR Stephen M, Director at Sprinklr, Inc. ($CXM), bought 150,000 shares at an average price of $5.67, worth about $850,500, on October 13, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $CXM is up 3.5% to date (from the $5.63 close on Oct 13, 2026).
CXM
Sprinklr, Inc.
Key Points
- Stephen M. Ward Jr., a Director at Sprinklr, bought 150,000 shares at $5.67 each, totaling $850,500 on October 13, 2026.
- The stock is currently trading around $5.96 as of October 16, 2026, indicating a slight increase since Ward's purchase.
- Sprinklr's next earnings report is set for December 2, 2026, and the company reported trailing twelve-month revenues of approximately $872.9 million.
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Stephen M. Ward Jr., a Director at Sprinklr, Inc. (NYSE: CXM), purchased 150,000 shares at $5.67 each on October 13, 2026. This transaction totaled $850,500 and shows Ward's confidence in the company's future prospects.
Inside Ward's Trade
Ward's acquisition of 150,000 shares adds to his stake in Sprinklr, reflecting his belief in the company's growth potential. This purchase was not planned and comes as Sprinklr continues to navigate the competitive software market.
Other Institutional Activity in Sprinklr
Blackrock Inc. trimmed its holdings by 588,740 shares, ending with 18,526,193 shares valued at about $108 million. Vanguard Portfolio Management LLC reduced its stake by 841,728 shares, now holding 9,640,564 shares worth approximately $56.2 million. In contrast, Private Management Group, Inc. grew its holdings by 919,079 shares, totaling 5,839,204 shares valued at around $34 million.
Sprinklr, Inc. Stock Up 11.8%
As of October 16, 2026, Sprinklr shares are trading recently around $5.96. This price is slightly above the average price of Ward's recent purchase but reflects a modest increase in market interest since that time.
Recent Earnings
Sprinklr reported trailing twelve-month revenues of approximately $872.9 million, with a net margin of 2.7% and a return on equity of 4.4%. The company is set to announce its next earnings report on December 2, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
3 target cuts vs 0 raises.
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EPS & revenue
EPS beat estimates by 14.6%. Revenue beat estimates by 0.6%.
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Profit surprise
EBITDA missed by 58 percent. Operating income missed by 66 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
3 target cuts.
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Earnings quality
Gross margin down 4.4 points. Operating margin up 5.4 points. Positive free cash flow.
Earnings Call Summary
Sprinklr reported $212 million in total revenue, up 8 percent year over year, but missed street consensus of $218 million. CEO Rory Read emphasized the company is in phase two of a multi-year transformation, with 149 customers now generating over $1 million in annual revenue. Project BearHug, which engages the top 700 customers representing 80 to 90 percent of revenue, is showing positive early results. The company is investing heavily in artificial intelligence capabilities and regional implementation resources, which is driving higher cloud hosting costs and pressuring gross margins down 2 to 3 points in the second half.
Guidance Management raised full year revenue guidance to $837 million to $839 million, up 5 percent year over year. Third quarter is expected to show slight revenue dip to $209 million to $210 million as company cleans up troubled customer accounts. Full year non-GAAP operating income raised to $131 million to $133 million.
Very weak report. The release materially worsened the forward outlook.
Insider Buying and Selling at Sprinklr, Inc.
Before Ward's recent purchase, there were notable insider sales. Jacob Scott, the General Counsel, sold 16,380 shares at an average price of $5.30 on June 16, 2026, totaling $86,814. Similarly, on September 16, 2026, Scott sold an additional 26,094 shares at $5.55, worth $144,822. CEO Rory P. Read also sold 203,666 shares at $5.17 on October 1, 2026, amounting to $1,052,953.
Analysts Set New Price Targets
On September 3, 2026, several firms maintained their ratings on Sprinklr, with DA Davidson and Citigroup both holding a "Neutral" rating and target prices of $6.50 and $8.00, respectively. Morgan Stanley also maintained an "Equal-Weight" rating with a target of $8.00, while Rosenblatt kept a "Buy" rating with a target of $8.50. Citizens reiterated a "Market Outperform" rating with a target of $11.00 on September 21, 2026.
About Sprinklr, Inc.
Sprinklr, Inc. provides cloud-based software solutions that help businesses manage customer experiences across various communication channels. The company's Unified Customer Experience Management platform uses artificial intelligence to enhance collaboration among customer-facing teams. With a strong focus on technology, Sprinklr aims to streamline customer interactions and improve satisfaction.
Bottom Line
Stephen M. Ward Jr.'s recent purchase is a notable move, especially as Sprinklr prepares for its upcoming earnings report on December 2, 2026. Investors will be watching for further insider activity and any shifts in analyst ratings as the company continues to evolve.
Related Filing Alerts
Source: Ward JR Stephen M's Form 4 filing on $CXM (Oct 13, 2026). Find the original filing: CXM Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts