AppFolio (APPF) Insider Don Rigler Sells $24K of Stock
Don Rigler, Principal Accounting Officer at AppFolio, sold 150 shares in a planned transaction.
Reviewed by automated data checks against the source filing. How we make and check alerts
Don Rigler, Principal Accounting Officer at AppFolio, Inc. ($APPF), sold 150 shares at an average price of $159.56, worth about $23,934, on June 12, 2026. The trade was reported to the SEC in a Form 4 filing and was made under a pre-arranged Rule 10b5-1 trading plan.
Since the trade, $APPF is down 10.4% after 1 week, up 11.6% after 1 month and up 31.6% to date (from the $161.21 close on Jun 12, 2026).
APPF
AppFolio, Inc.
Key Points
- Don Rigler sold 150 shares of AppFolio, valued at $23,934, on June 12, 2026, at an average price of $159.56.
- AppFolio's market cap is approximately $5.7 billion, with a P/E ratio of 38.29 and a 52-week range between $142.73 and $326.04.
- Benchmark and Piper Sandler maintain 'buy' ratings on AppFolio, with price targets of $226 and $210 respectively.
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On June 12, 2026, Don Rigler, the Principal Accounting Officer at AppFolio, Inc. (NasdaqGM: APPF), sold 150 shares of the company. This transaction was part of a planned sale, with the shares sold at an average price of $159.56, amounting to a total value of $23,934.
Insider Buying and Selling at AppFolio, Inc.
Don Rigler's recent sale isn't the only insider activity at AppFolio. On the same day, General Counsel Evan Pickering sold 660 shares at an average price of $155.25, and CFO Timothy Mathias Eaton sold 2,585 shares at $160.07, both as planned transactions. Earlier, on May 15, CEO William Shane Trigg sold 3,584 shares at $152.50, also planned. However, Chief People Officer Elizabeth Erin Barat's sale of 1,978 shares on May 12 at $158.12 was not planned.
Other Institutional Activity in AppFolio
Institutional investors have been active in AppFolio as well. BlackRock, Inc. added 178,750 shares, bringing its total to 2,547,098 shares valued at about $401.98 million. Principal Financial Group Inc. increased its holdings by 259,933 shares, now owning 1,505,882 shares worth approximately $237.66 million. Vanguard Portfolio Management LLC took a new position with 1,485,373 shares valued at $234.42 million. Meanwhile, Ashe Capital Management, LP reduced its stake by 30,000 shares, holding 1,047,915 shares valued at $165.38 million.
AppFolio, Inc. Stock Down 26.3%
Shares of AppFolio are trading near $161.21. The company has a market cap of roughly $5.7 billion and a P/E ratio of 38.29. Its forward P/E stands at 19.60, suggesting expectations of future growth. AppFolio's stock has ranged from a 52-week low of $142.73 to a high of $326.04. The 50-day moving average is $161.44, while the 200-day moving average is $208.45.
Analysts Set New Price Targets
On April 24, 2026, Benchmark maintained its 'buy' rating on AppFolio, setting a price target of $226. Piper Sandler also maintained a 'buy' rating with a target of $210. In earlier analyses, JP Morgan and DA Davidson both kept their 'buy' ratings with targets of $300 and $275, respectively. The consensus among analysts is a 'buy' recommendation, with an average target price of $229.25.
About AppFolio, Inc.
AppFolio, Inc. is a technology company based in Santa Barbara, California, providing a cloud-based platform tailored for the real estate industry. Their services include accounting, marketing, leasing, and maintenance solutions, catering to property managers and investors. Led by CEO Shane Trigg, the company employs around 1,702 people.
Bottom Line
Don Rigler's planned sale of AppFolio shares is a part of routine insider transactions, reflecting strategic financial decisions. AppFolio's stock performance and institutional interest highlight its position in the market. Investors often watch such insider activities and institutional moves closely, though it's important to remember these filings are retrospective and may not indicate current positions.
Related Filing Alerts
Source: Don Rigler's Form 4 filing on $APPF (Jun 12, 2026). Find the original filing: APPF Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts