Baozun (BZUN) CEO Qiu Wenbin Buys $20K of Stock
Qiu Wenbin, CEO of Baozun Inc., bought 6,900 shares valued at $19,665 on September 21, 2026.
Reviewed by automated data checks against the source filing. How we make and check alerts
Qiu Wenbin, Chief Executive Officer at Baozun Inc. ($BZUN), bought 6,900 shares at an average price of $2.85, worth about $19,665, on September 21, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $BZUN is up 5.1% after 1 week and up 26.5% to date (from the $2.94 close on Sep 21, 2026).
BZUN
Baozun Inc.
Key Points
- On September 21, 2026, CEO Qiu Wenbin bought 6,900 shares of Baozun Inc. for $19,665, at a price of $2.85 per share.
- The stock trades near its 52-week low of $2.07, which may signal a buying opportunity for investors.
- Analysts rate Baozun as a strong buy, with a mean price target of $4.58, suggesting significant upside potential.
Get $BZUN trade alerts by text
We text you when insiders, Congress or big funds trade $BZUN. Free.
Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Baozun Inc. alert may contain errors. Disclosures
CEO Qiu Wenbin of Baozun Inc. made a notable purchase on September 21, 2026, buying 6,900 shares valued at $19,665. This transaction occurred at a price of $2.85 per share, reflecting his ongoing confidence in the company’s future.
Qiu Wenbin vs. the S&P 500
Hypothetical returns from Qiu Wenbin's disclosed trades, not real profit or advice. How we model this.
Inside Qiu Wenbin's Trade
Qiu Wenbin's recent purchase adds to his previous acquisitions, including two transactions in October where he bought 5,800 shares each on October 13 and 14. This latest buy shows his commitment to the company, especially as Baozun operates in the competitive e-commerce sector in China, providing a range of services for online retailers.
Other Institutional Activity in Baozun Inc.
Several other institutional investors have maintained their positions in Baozun. Schroder Investment Management Group holds 2,414,558 shares, valued at about $8.97 million. Acadian Asset Management also remains steady with 2,116,457 shares worth approximately $7.86 million. Two Sigma Investments increased its holdings by 151,373 shares, totaling 1,114,919 shares valued at $4.14 million. Arrowstreet Capital boosted its stake by 511,730 shares, now owning 890,508 shares worth around $3.31 million. Additionally, Marshall Wace LLP increased its holdings by 231,978 shares, bringing its total to 780,391 shares valued at approximately $2.90 million.
Baozun Inc. Stock Up 33.2%
The stock of Baozun Inc. is currently trading at $2.85, which is near its 52-week low of $2.07. This low trading price may attract interest from investors looking for potential gains, especially with the stock's recent activity and positive analyst ratings.
Recent Earnings
Baozun reported revenue of approximately $10.45 billion, reflecting a revenue growth of 7.5%. However, the company has not been profitable, reporting an EPS of -$0.35 and a net margin of -1.30%. The next earnings report is scheduled for November 24, 2026.
Analysts Set New Price Targets
On August 28, 2026, CLSA upgraded Baozun's stock to an "Outperform" rating with a price target of $3.80, up from a prior target of $3.20. The consensus among analysts is a strong buy, with a mean price target of $4.58 based on seven opinions.
About Baozun Inc.
Baozun Inc. offers comprehensive e-commerce solutions in China, helping brands with online sales and marketing. The company provides services such as online store design, customer service, and order fulfillment, making it a key player in the internet retail industry.
Bottom Line
Investors will be watching Baozun closely, especially with the upcoming earnings report on November 24, 2026, and further insider trading activity. Qiu Wenbin's continued purchases suggest he sees potential value in the company's future despite current challenges. The latest insider trades and institutional activity reflect ongoing interest in the stock, particularly as the company navigates the competitive e-commerce landscape.
Related Filing Alerts
Source: Qiu Wenbin's Form 4 filing on $BZUN (Sep 21, 2026). Find the original filing: BZUN Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts