Baozun (BZUN) CEO Wenbin Qiu Buys $28K of Stock
Wenbin Qiu, CEO of Baozun Inc., bought 10,000 shares at $2.83 each on June 17, 2026, valued at approximately $28,300.
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Wenbin Qiu, Chief Executive Officer at Baozun Inc. ($BZUN), bought 10,000 shares at an average price of $2.83, worth about $28,300, on June 17, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $BZUN is up 5.1% after 1 week, down 8.4% after 1 month and up 35.8% to date (from the $2.74 close on Jun 17, 2026).
BZUN
Baozun Inc.
Key Points
- Wenbin Qiu purchased 10,000 shares of Baozun Inc. for about $28,300 on June 17, 2026.
- The stock is currently trading around $2.79, close to its 52-week low of $2.07.
- Analysts have a strong buy consensus on the stock, with a mean price target of $4.58.
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Insider Buying and Selling at Baozun Inc.
Wenbin Qiu, the Chief Executive Officer of Baozun Inc. (NASDAQ: BZUN), bought 10,000 shares on June 17, 2026, at an average price of $2.83 per share. This purchase totaled about $28,300. Qiu's recent buying activity shows his confidence in the company's future.
Recent Insider Activity
This isn't the first time Qiu has added to his holdings. On June 22, 2026, he purchased another 10,000 shares for $28,100, and just two days before that, he bought 10,000 shares at $2.79 each on June 15. Additionally, Junhua Wu, the Chief Strategy Officer, has also been active, acquiring 18,500 shares on June 17 for about $52,540 and 29,000 shares on June 24 for $82,650. These transactions reflect a solid commitment from Baozun's leadership to invest in their own company.
How Baozun Inc. Stock Has Traded
Currently, Baozun's shares are trading around $2.79, which is close to its 52-week low of $2.07. The stock has seen some volatility, with a high of $4.36 during the same period. This recent purchase by Qiu comes as the stock is navigating through a challenging market environment, and his actions may signal a belief in a turnaround.
Analysts Set New Price Targets
On August 28, 2026, CLSA upgraded Baozun's stock to an Outperform rating with a price target of $3.80, up from a previous target of $3.20. Analysts are optimistic about Baozun, with a consensus recommendation of strong buy and a mean price target of $4.58 based on seven opinions.
What Baozun Inc. Does
Baozun Inc. provides e-commerce solutions in China, helping brands manage their online presence and sales. The company operates in two segments: E-Commerce and Brand Management, serving various industries from apparel to electronics. With a market cap of about $170.7 million, Baozun is positioned in the fast-growing internet retail sector.
What's Ahead for Baozun Inc.
Baozun is set to report its next earnings on November 24, 2026. The recent insider purchases may indicate a positive outlook from the company's leadership, which could be relevant as investors look for signs of recovery in the stock. Keep an eye on future filings and any additional trades from insiders.
Related Filing Alerts
Source: Wenbin Qiu's Form 4 filing on $BZUN (Jun 17, 2026). Find the original filing: BZUN Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts