Affirm (AFRM) CFO O'Hare Robert Sells $5.2M of Stock

On October 9, 2026, Robert O'Hare, the Chief Financial Officer of Affirm Holdings, Inc. (AFRM) sold 65,591 shares at a price of $80.02 each. This transaction brought in about $5.25 million. O'Hare's sale was part of a planned transaction, which means it was likely arranged in advance.

Inside O'Hare's Trade

O'Hare's sale of 65,591 shares represents a significant move, given that it was executed at $80.02. This price was higher than the recent trading levels but reflects a notable decision by the CFO, especially as the stock trades below its 50-day moving average.

Other Institutional Activity in Affirm Holdings

Several other institutional investors have been active in Affirm Holdings recently. Capital Research Global Investors increased its holdings by 1,409,092 shares, totaling about 26 million shares valued at approximately $1.92 billion. Capital World Investors added 601,124 shares, bringing its total to about 23.1 million shares worth around $1.71 billion. Morgan Stanley also boosted its stake by 1,283,463 shares, ending with around 23 million shares valued at about $1.70 billion. Blackrock Inc. increased its holdings by 880,455 shares, totaling about 19.6 million shares worth about $1.45 billion. Lastly, FMR, LLC added 287,090 shares to reach a total of approximately 17.6 million shares valued at about $1.30 billion.

Affirm Holdings, Inc. Stock Up 4.1%

As of October 16, 2026, Affirm's stock was trading around $73.41, which is below its 50-day moving average of $73.81 and 18.8% below its 52-week high of $90.44. The stock is above its 52-week low of $42.10, showing resilience in a challenging market environment.

Recent Earnings

Affirm reported a trailing twelve-month revenue of approximately $4.26 billion and an EPS of $5.53, reflecting solid financial performance. The company has demonstrated a revenue growth of 33% year-over-year and a net margin of 45.3%. The next earnings report is scheduled for November 5, 2026.

Insider Buying and Selling at Affirm Holdings, Inc.

In addition to O'Hare's recent sale, other insiders have also been active. On September 3, 2026, Officer Katherine Elizabeth Adkins sold 83,328 shares, while Officer Siphelele N Jiyane sold 25,000 shares on September 4, 2026, and an additional 26,980 shares on September 14, 2026. These transactions reflect ongoing insider activity, with Jiyane's sales occurring just before O'Hare's.

Analysts Set New Price Targets

On September 9, 2026, Loop Capital initiated coverage with a Buy rating and a price target of $105. Wolfe Research upgraded its rating to Outperform with a target of $90 on September 14, 2026. Citizens reiterated its Market Outperform rating with a target of $85 on September 16, 2026. Freedom Capital Markets maintained a Buy rating and a target of $105 on October 1, 2026. TD Cowen maintained a Buy rating on October 6, 2026, with a revised target of $110.

About Affirm Holdings

Affirm Holdings, Inc. operates a payment network that provides pay-over-time solutions for consumers and merchants in the U.S. and internationally. The company’s platform enables users to finance purchases at checkout, making it easier for consumers to manage their spending.

Bottom Line

Investors should keep an eye on Affirm as it approaches its next earnings date on November 5, 2026. With insider sales and active institutional trading, the stock's movement will be crucial to watch in the coming weeks.