ROKU Insider Gina Luna Sells 1,847 Shares

Gina Luna Sells Roku Shares

Gina Luna executed a sale of 1,847 shares of Roku, Inc. (NASDAQ:ROKU) on June 11, 2026. The transaction adds to a sequence of insider stock movements reported by executives and board members at the streaming platform provider during the same week.

Insider Buying and Selling at Roku, Inc.

The June 11 transaction aligns with several other insider moves at Roku, Inc. On the exact same day, Jeff Hastings, Ray Rothrock, and Neil Hunt each disposed of 1,847 shares, while Hodrick Laurie Simon picked up 1,745 shares. Shortly after, CFO & COO Dan Jedda parted with 7,000 shares in a planned sale on June 15, 2026, bringing in about $1.01 million at an average price of $143.87.

Roku Stock Performance

Roku shares traded near $141.50, sitting comfortably above the 200-day moving average of $124.96 while staying below the 50-day moving average of $154.49. The stock has seen a wide 52-week trading range, stretching from a low of $78.53 up to a high of $159.89. With a market capitalization hovering near $22.97 billion, the company carries a forward P/E ratio of 39.14.

Recent Analyst Adjustments

Wall Street firms have kept a close eye on the stock, updating their price targets and ratings through the summer and early fall. On September 24, 2026, Wedbush reiterated its Neutral rating with a $155.00 price target. Earlier in August, Wells Fargo lowered its rating to Equal-Weight with a $165.00 target, while UBS maintained a Neutral stance and raised its target to $172.00 on August 7, 2026. Analyst consensus currently leans toward a hold rating, backed by a mean price target of $162.33 across 20 opinions.

Inside the Streaming Business

Roku, Inc. operates a widely used TV streaming platform in the United States and internationally, generating revenue through both its hardware devices and digital advertising services. The company connects consumers to entertainment while helping brands reach targeted audiences on the television screen. Luna's recent trade offers a look at executive portfolio management as the company navigates ongoing shifts in digital media consumption.

What to Watch at Roku, Inc.

Investors will look toward Roku's next earnings report, scheduled for November 5, 2026, for updated figures on revenue growth and platform engagement. Additional SEC filings will reveal whether other insiders continue adjusting their holdings ahead of the year's end.