ROKU Insider Gina Luna Buys 1,027 Shares

Gina Luna bought 1,027 shares of Roku, Inc. (ROKU) on June 11, 2026. Based on the recent stock price of $141.50, this purchase is valued at about $145,000.

Inside Gina Luna's Trade

Luna's purchase reflects her confidence in Roku as it continues to navigate the streaming market. With this transaction, her total shares in Roku increased to 1,027. This trade took place shortly before a planned insider sale by CFO Dan Jedda on June 15.

Other Institutional Activity in Roku

Several other institutional investors have also made changes to their Roku positions. Blackrock Inc. increased its holdings by 5,955,798 shares, bringing its total to about 13,381,980 shares worth approximately $2.07 billion. Vanguard Capital Management LLC added 49,947 shares for a total of 5,926,115 shares valued at around $915 million. In contrast, FMR, LLC reduced its stake significantly by 11,699,685 shares, ending with 5,310,616 shares worth about $820 million.

Roku, Inc. Stock Down 7.3%

As of June 11, Roku's stock was trading around $141.50, which is below its 50-day moving average of $154.49. The stock has fluctuated between a 52-week low of $78.53 and a high of $159.89, indicating its volatility in recent months.

Recent Earnings

For the year ending in 2025, Roku reported revenue of approximately $5.21 billion, reflecting a growth rate of 21.9%. The company achieved an EPS of $2.35 and a net margin of about 6.8%. Roku's next earnings report is scheduled for November 5, 2026.

Insider Buying and Selling at Roku, Inc.

On June 11, 2026, alongside Gina Luna’s purchase, CFO Dan Jedda sold 7,000 shares at an average price of $143.87, totaling about $1.01 million. This sale was part of a planned transaction. Other insiders, including Jeff Hastings and Ray Rothrock, also reported sales of 1,847 shares each on the same day, but no values were disclosed for these transactions.

Analysts Set New Price Targets

Analysts have varied opinions on Roku’s future. On September 24, 2026, Wedbush reiterated a neutral rating with a price target of $155. Wells Fargo downgraded its rating to equal-weight with a target of $165 on August 14, while Guggenheim downgraded its rating to neutral with a target of $160 on August 7. Currently, the consensus among analysts is a hold rating with a mean target price of $162.33 based on 20 opinions.

About Roku, Inc.

Roku, Inc. operates a TV streaming platform, enabling users to access various media content like shows, movies, and sports. The company offers digital advertising services and sells streaming devices and smart home products. Its diverse revenue streams and solid market presence continue to draw interest from investors.

Bottom Line

Looking ahead, Roku's next earnings report on November 5, 2026, will be crucial for assessing its financial health. Gina Luna’s recent purchase adds to a mix of insider trades occurring as the company adapts to changing market dynamics. The Form 4 filings reflect transactions after they occur, and the 13F filings show past institutional holdings that may not represent current positions.