Vipshop (VIPS) Director Liu Chun Sells $12K of Stock

Liu Chun, a director at Vipshop Holdings Ltd, sold 181 shares of the company on October 13, 2026. The shares were sold at an average price of $63.85, bringing in about $11,556.94. This sale adds to the recent activity among insiders at the company, as noted in a prior report where Li Tianmin, the Chief Technology Officer, sold 2,394 shares on the same day for over $153,000.

Inside Liu Chun's Trade

Liu Chun's sale of 181 shares is part of ongoing insider transactions at Vipshop. The shares were sold for $63.85 each, totaling around $11,556.94. This trade was not planned, and it comes as the stock has been trading below its moving averages.

Other Institutional Activity in Vipshop

Several institutional investors are adjusting their positions in Vipshop. FIL LTD grew its holdings by 1,165,669 shares, ending with 26,073,132 shares worth about $335.3 million. Meanwhile, Blackrock Inc. reduced its stake by 3,389,273 shares, leaving it with 19,056,243 shares valued at approximately $245.1 million. Invesco Ltd. also trimmed its holdings, decreasing by 463,815 shares for a total of 18,545,001 shares worth about $238.5 million. Conversely, Robeco Institutional Asset Management B.V. added 1,169,251 shares, increasing its total to 13,674,611 shares valued at about $175.9 million.

Vipshop Holdings Ltd Stock Down 1.8%

As of October 16, 2026, Vipshop's stock trades around $12.93. This price is below its 50-day moving average of $13.26 and its 200-day average of $14.91. The stock is currently 36.9% below its 52-week high of $20.49, but it remains 7.6% above its 52-week low of $12.02.

Recent Earnings

Vipshop reported trailing twelve-month revenue of approximately $105.1 billion. The company's earnings per share (EPS) is $2.97, and it has a return on equity (ROE) of 23.5%. The next earnings report is scheduled for November 19, 2026.

Dividend

Vipshop pays an annual dividend rate of $0.62 per share, which results in a yield of 4.71%. The company's dividend payout ratio is 21.1%.

Insider Buying and Selling at Vipshop Holdings Ltd

On the same day as Liu Chun's trade, Li Tianmin, the Chief Technology Officer, sold 2,394 shares at an average price of $64.06, totaling about $153,356.05. This transaction was also not planned.

Analysts Set New Price Targets

Analysts have maintained their views on Vipshop. On August 27, 2026, Barclays maintained an Overweight rating with a price target of $19.00, down from $20.00. JP Morgan also kept an Overweight rating with a target of $17.00, reduced from $21.00, on September 10, 2026. Citigroup maintained a Neutral rating with a target of $13.00, down from $15.30, on September 29, 2026. The consensus among analysts is a Buy, with a mean price target of around $16.04.

About Vipshop Holdings Ltd

Vipshop Holdings Ltd operates online retail platforms in China, selling a variety of products, including clothing, cosmetics, and home goods. The company is known for its flash sales and discount offerings. This insider sale comes as the company navigates a competitive retail landscape amid changing consumer habits.

Bottom Line

Investors should monitor Vipshop's upcoming earnings report on November 19, 2026, for insights into the company's performance. Liu Chun's recent sale reflects ongoing insider activity, which can provide context for market sentiment around the stock.